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ION Television, ION Media Networks’ (AMEX:ION)
flagship TV network reaching over 93 million homes, saw a significant
ratings spike across all key demographics with the Sunday, August 5th
premiere of Killer Wave, a four-hour action-disaster miniseries.
Based on Nielsen Media Research data, Sunday night’s
broadcast experienced a household impressions increase of 76 percent
over season-to-date figures and a 72 percent increase over year-to-date
figures. Killer Wave, the first of 12 original productions airing
under RHI Movie Weekend on ION, also generated the highest delivery of
key demographics of RHI content since its start on June 29, 2007.
The miniseries, starring Golden Globe Nominee and Emmy Award®
winner Tom Skerritt (Steel Magnolias, Picket Fences, Brothers &
Sisters), is the highest-rated television movie this season in its
7:00 p.m. to 11:00 p.m. time period. Killer Wave reached over one
million viewers, and delivered 362,000 household impressions in the
adult 25-54 category and 584,000 household impressions in the adult
35-64 category. Compared with season-to-date figures, the debut of the
miniseries, which also featured Angus Macfayden (Braveheart, Alias,
Saw 3), Steven McHattie (A History of Violence, Seinfeld) and
Karine Vanasse (Head in the Clouds, Set Me Free), increased
delivery in women ages 25-54 by 77 percent and adults ages 25-54 by 41
percent.
“ION Television continues to draw considerable
increases in viewership across our time slots, and the addition of RHI’s
quality content helps accelerate these gains,”
said Brandon Burgess, CEO, ION Media Networks. “Killer
Wave is only the beginning, as we have more original productions,
the next of which is to be announced shortly, and a slate of popular,
award-winning titles from RHI that will run every weekend. These
programs are proven attractions to a wide variety of viewers.”
Upcoming RHI program highlights include the “prequel”
to Lonesome Dove, Larry McMurtry’s Dead Man’s
Walk (August 18th, 25th and September 1st, 9:00 p.m. to 11:00 p.m.),
starring David Arquette as Gus McCrae, Jonny Lee Miller as Woodrow Call
and a brilliant supporting cast that includes Academy Award®
winner F. Murray Abraham, Keith Carradine, Brain Dennehy, Edward James
Olmos and Harry Dean Stanton.
ION Television also has experienced ratings increases with the addition
of “Who’s The Boss?”
to its weekday primetime lineup. The first two weeks following the
popular program’s July 9 debut, viewership in
its 9:00 p.m. to 10:00 p.m. timeslot season-to-date increased 41 percent
in women 25-54, and 33 percent in adults 25-54.
About ION Media Networks
ION Media Networks, Inc. owns and operates the nation's largest
broadcast television station group and ION Television, reaching over 93
million U.S. television households via its nationwide broadcast
television, cable and satellite distribution systems. ION Television
currently features popular TV series and movies from the award-winning
libraries of Warner Bros., Sony Pictures Television and CBS Television,
among others. ION Media has also partnered with RHI Entertainment, which
owns over 4,000 hours of acclaimed television content, to provide
weekend primetime programming consisting of exclusive original
programming and quality library titles. Utilizing its digital
multicasting capability, the company has launched several digital TV
brands, including qubo, a television and multimedia network for children
formed in partnership with several leading media and entertainment
companies, and ION Life, a television and multimedia network dedicated
to health and wellness for consumers and families. For more information,
visit www.ionmedia.tv.
About RHI Entertainment
RHI Entertainment, LLC, is the global leader in the production and
distribution of groundbreaking miniseries and movies for television.
Since the company’s inception, under the
guidance of Robert Halmi, Sr. and Robert Halmi, Jr., RHI has produced
and distributed over 4,000 hours of quality television programming,
received more than 100 Emmy® Awards, and
outperformed the competition annually in viewer ratings. Currently, RHI
provides 40-60 new television movies and miniseries a year to networks
worldwide.