Eleo Hensleigh to Join ION Media Networks as Chief Marketing Officer

  
    
  
  
    
      ION Media Networks, Inc. (AMEX:ION) announced today that Eleo Hensleigh 
      has been named Chief Marketing Officer. In this position, which will be 
      based in New York, Ms. Hensleigh will develop, manage and 
      implement all marketing and branding activities across the Company in 
      support of its network and digital multiplatform portfolio.
    
    
      “We are thrilled to have Eleo join our 
      management team,” said Brandon Burgess, 
      Chairman and CEO of ION Media Networks. “She 
      is a highly respected and accomplished creative leader, and her deep 
      experience with television brands in all stages of development will be a 
      tremendous resource, as we grow ION Media’s 
      television and multimedia brand portfolio.”
    
    
      In her role, which reports to Burgess, Ms. Hensleigh will lead all 
      consumer-facing and business-to-business branding and marketing 
      activities company-wide. She is also charged with leading the expansion 
      of the Company’s research organization, 
      providing qualitative and quantitative audience, consumer, sales and 
      media planning insights for all divisions.
    
    
      “It’s a most 
      exciting time to be joining ION, and I couldn’t 
      be happier,” said Ms. Hensleigh. “The 
      Company has tremendous assets and vision, and I look forward to the 
      challenge of helping build an important consumer media brand in the very 
      competitive multiplatform marketplace.”
    
    
      Ms. Hensleigh comes to ION from Disney-ABC, where, over her tenure, she 
      oversaw the marketing and branding functions of both the Television and 
      Cable Groups. At the TV Group, she served as Chief Marketing Officer & 
      Executive Vice President, Marketing & Brand Strategy, and was involved 
      in the marketing, advertising, research, media planning, synergy, 
      creative services and promotion divisions for the Group, which includes 
      the ABC Television Network (encompassing ABC Daytime, ABC News, ABC 
      Entertainment and ABC Affiliate Marketing), Disney Channel Worldwide, 
      Toon Disney, ABC Family and SOAPnet.
    
    
      Prior to that, Ms. Hensleigh served as Executive Vice President, 
      Worldwide Brand Strategy for Disney-ABC Cable Networks Group, where she 
      was responsible for developing and managing the brand strategy for each 
      of the Company’s domestic and international 
      cable channels, plus the Saturday morning ABC Television Network 
      daypart, ABC Kids. She joined Disney Channel in 1996 as Senior Vice 
      President, Marketing. Previously, she was Creative Director and Senior 
      Vice President, Marketing and Promotions for FX Networks, and also 
      served as Vice President and Creative Director, on-air promotion at 
      Nickelodeon/Nick at Nite.
    
    
      Among her many credentials and achievements, Ms. Hensleigh served as a 
      member of the Lifetime Entertainment Networks Television Board of 
      Directors. She is currently a member of the Board of Directors for 
      Promax/BDA. In 1998, she was inducted into the American Advertising 
      Federation Hall of Achievement. She is a graduate of Wesleyan University.
    
    
      About ION Media Networks
    
    
      ION Media Networks, Inc. owns and operates the nation's largest 
      broadcast television station group and ION Television, reaching over 94 
      million U.S. television households via its nationwide broadcast 
      television, cable and satellite distribution systems. ION Television 
      currently features popular TV series and movies from the award-winning 
      libraries of Warner Bros., Sony Pictures Television and CBS Television, 
      among others. ION Media has also partnered with RHI Entertainment, which 
      owns over 4,000 hours of acclaimed television content, to provide 
      weekend primetime programming consisting of exclusive original 
      programming and quality library titles. Utilizing its digital 
      multicasting capability, the company has launched several digital TV 
      brands, including qubo, a television and multimedia network for children 
      formed in partnership with several leading media and entertainment 
      companies, and ION Life, a television and multimedia network dedicated 
      to health and wellness for consumers and families. For more information, 
      visit www.ionmedia.tv.