Internap (AMEX:IIP)
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Internap Network Services Corporation (AMEX: IIP), a
leading provider of performance-based routing solutions over the
Internet, has been selected as the exclusive provider of Internet
connectivity services for RedRoller.com, a free, Web-based shipping
solution that lets users compare shipping carrier services and
real-time prices to ship packages anywhere in the U.S. RedRoller
customers, which include small businesses, e-retailers, catalog
companies and consumers, can ship packages on-demand using a number of
leading carriers including the U.S. Postal Service, DHL and FedEx,
among others. RedRoller, Inc. chose the Internap(R) Performance IP(TM)
service for optimized network connectivity to support its new service
that launched in June 2006.
The Internap intelligent route control technology, a proprietary
component of the Internap Performance IP service, identifies the best
path across up to 8 of the leading Tier 1 Network Service Providers
(NSPs) to optimize access to RedRoller's website and avoid congestion
points on the Internet. As a result, RedRoller's customers get a fast,
reliable online experience when they log on to the RedRoller.com
website. This technology minimizes latency and packet loss, which
often results in slow page loads, error messages and timeouts.
RedRoller is also supported 24x7x365 by the Internap team of certified
network engineers who monitor and proactively manage their Internet
connectivity.
"We built RedRoller.com from the ground up using the best, most
sophisticated technology available to provide our users with an
unbeatable on-demand shipping resource," said Jason Ordway, chief
information officer of RedRoller, Inc. "The Internap intelligent IP
service delivers 100% availability and high performance, which are
vital to provide our customers with a superior online experience.
Internap helps RedRoller leverage the power of the Internet to add new
life to a traditional service."
A certified e-Bay application, RedRoller's shipping platform is
designed to save time and money for small businesses and consumers,
and requires no additional software. The site touts integrated user
features such as the ability to import address books, locate drop-off
centers, track shipments with multiple carriers and can automatically
import expenses into a company ledger.
Internap plays a critical role in RedRoller's ability to deliver a
positive end-to-end shipping experience and overcome the de-facto
standard of "best efforts" routing across the Internet. Performance
issues such as slow upload times, extended order processing and site
downtime can lead to missed sales opportunities or the inability to
meet advertiser click-thru rates. In addition to affecting customer
satisfaction levels, site performance is also tied to brand image.
According to a recent study by Boston Consulting, nearly 30% of users
do not return to a site if they encounter poor or non-existent
performance. Harris Interactive also reported that 34% of users would
turn to a competitor if they experienced problems completing a
transaction.
"Innovative companies with dynamic e-commerce applications, like
RedRoller, continue to turn to Internap to optimize network
performance," said David Abrahamson, vice president of sales,
Internap. "Throughout the customer experience, when performance and
availability is critical, Internap is pleased to help RedRoller
deliver on its promise of providing 'the best way to ship'."
About RedRoller, Inc.
RedRoller, Inc. has created the first and only free Web-based,
on-demand shipping solution that saves time and money for sending
packages anywhere in the U.S. by comparing the service options of
multiple carriers. With a few clicks of a mouse, anyone can use
RedRoller.com to view side-by-side comparisons of major national and
regional carriers, make the choice that is best for them based on
price and delivery options, and complete the transaction quickly and
easily. Carriers on RedRoller.com include the U.S. Postal Service,
DHL, FedEx, Eastern Connection and Overnite Express. The service is
free to the more than 7.9 million small businesses in the U.S. and can
save them as much as 25 to 50 percent on annual shipping costs.
RedRoller.com is fully integrated with eBay and is an eBay Compatible
Application, offering RedRoller technology directly to eBay Power
Sellers to automate their shipping process. RedRoller, Inc. is based
in Norwalk, Conn. and is privately funded. For more information,
please visit http://www.redroller.com.
About Internap
Internap is a market leader of intelligent route control solutions
that bring reliability, performance and security to the Internet. The
company's patented and patent-pending technologies address the
inherent weaknesses of the Internet, enabling enterprises to take full
advantage of the benefits of deploying business-critical applications
such as e-commerce, Voice-over-IP (VoIP), video-conferencing and
streaming audio/video across the Internet. Through a portfolio of
high-performance IP and WAN optimization solutions, customers can
bypass congestion points, overcome routing inefficiencies and optimize
performance of their applications. Internap solutions are backed by an
industry-leading performance guarantee that covers the Internet as
opposed to just one network. These offerings include: network- and
premise-based route optimization solutions, colocation, VPN, content
distribution and managed security services.
Internap currently serves more than 2,100 customers, including
Fortune 1000 and mid-tier enterprises in the financial services,
government, travel/hospitality, manufacturing, media/entertainment,
technology and retail industries. The company provides services
throughout North America, Europe, Asia and Australia. For more
information, please visit the company website at www.internap.com.
Internap, and Performance IP are trademarks of Internap. All other
trademarks and brands are the property of their respective owners.