Internap (AMEX:IIP)
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From Feb 2020 to Feb 2025
Internap Network Services Corporation (AMEX:IIP), a
leading provider of performance-based routing solutions over the
Internet, today announced that FreshDirect, a leading online fresh
food manufacturing and delivery company has purchased additional
collocation and optimized Internet connectivity via the Internap(R)
Performance IP(TM) service. Based in New York, FreshDirect uses the
Internap solution for all of its primary network connectivity, which
runs the company's state-of-the art 300,000 square foot processing
plant just outside of Manhattan. Internap also powers FreshDirect's
customer-facing systems including the FreshDirect.com website,
e-commerce operations and customer relationship management
applications. The company offers online grocery services for
approximately 250,000 customers in the Tri-State area and has filled
more than 4 million orders since opening for business in 2002.
"Internap's reputation for network uptime, performance and
responsiveness is second to none. As a fresh food e-tailer, this is
key to our ability to operate in real-time to avoid wasting millions
of dollars worth of perishables," said Derek Felska, director of
technology engineering at FreshDirect. "We pride ourselves in
delivering the freshest food to the toughest customers around --
discriminating New Yorkers. And Internap has helped us become a
preferred online destination for timely deliveries and freshness."
The 7-Second Rule
All of FreshDirect's operations, from its online shopping cart to
its processing plant, are tied to the performance, reliability and
uptime of its network. The company credits the Internap Performance IP
service for its role in delivering a site response time of less than 7
Seconds, which significantly improves its customer shopping experience
and sales cycle. The vast majority of pages are delivered to customers
in less than one second. This response time lies well within the range
of the best performing national e-retailer sites, as listed on Gomez'
Top 50 Performance Index: Site Response Times. During high retail
seasons, such as Labor Day or Thanksgiving, Internap optimizes
FreshDirect's network performance to accommodate sudden spikes in
traffic due to increased transactions. Internap provides a 100% uptime
guarantee with aggressive Service Level Agreements (SLAs), as well as
24x7x365 proactive technical support. These added value services save
FreshDirect time and money by allowing internal IT resources to focus
on other critical technology projects.
"If we didn't have the right ISP, we would have a lot of potential
for lost sales due to spotty and erratic service. Any possible
downtime would be a huge problem for us and would directly impact
internal operations, sales and the customer experience," Felska added.
"Our shopping cart is our livelihood, and since we don't have a
physical retail presence, we need it up and running all the time.
Because there is no downtime, we can take advantage of each sales
opportunity. In fact, we believe that any problems or delays longer
than seven seconds result in a lost sale. With Internap we can
confidently meet our '7-Seconds-or-Less to Satisfaction' rule."
FreshDirect's more advanced customer-facing applications, such as
one-click recipes, also benefit from the predictable performance of
Internap connectivity.
"As consumers continue to flock to their favorite e-retailers for
everything from food to electronics, Internap is increasingly
recognized as the go-to for optimizing networks performance," said
David Abrahamson, executive vice president of sales, Internap. "We
will continue to help customers, like FreshDirect, enhance their
online experience by delivering predictable, reliable connectivity."
The Internap New York data center used by FreshDirect is 76,000
total square feet and leverages infrastructure from 6 major Network
Service Providers (NSPs). The premier Manhattan facility's HVAC, power
and fire suppression features create a stable controlled environment,
which, in turn, lowers FreshDirect's risk of outage due to
infrastructure failures, natural disasters or third party actions.
About FreshDirect
Founded in 1999, FreshDirect is one of the nation's leading online
fresh food manufacturing and delivery services. FreshDirect is setting
a new standard for fresh food production and distribution by offering
unparalleled quality, product customization and value pricing from its
state-of-the-art facility in Long Island City. The company is
expanding rapidly and currently serves most of Manhattan and locations
in Queens, Brooklyn, the Bronx, as well as New Jersey, Westchester and
even the Hamptons. The company's vision is to change customers' lives
by providing the ultimate shopping experience for impossibly fresh
food and meal solutions. The company currently has over 250,000
customers and has fulfilled over 4 million orders since opening for
business in September 2002. Additional information can be found at
www.freshdirect.com
About Internap
Internap is a market leader of intelligent route control solutions
that bring reliability, performance and security to the Internet. The
company's patented and patent-pending technologies address the
inherent weaknesses of the Internet, enabling enterprises to take full
advantage of the benefits of deploying business-critical applications
such as e-commerce, Voice-over-IP (VoIP), video-conferencing and
streaming audio/video across the Internet. Through a portfolio of
high-performance IP and WAN optimization solutions, customers can
bypass congestion points, overcome routing inefficiencies and optimize
performance of their applications. Internap solutions are backed by an
industry-leading performance guarantee that covers the Internet as
opposed to just one network. These offerings include: network- and
premise-based route optimization solutions, collocation, VPN, content
distribution and managed security services.
Internap currently serves more than 2,100 customers, including
Fortune 1000 and mid-tier enterprises in the financial services,
government, travel/hospitality, manufacturing, media/entertainment,
technology and retail industries. The company provides services
throughout North America, Europe, Asia and Australia. For more
information, please visit the company website at www.internap.com.
Internap and Performance IP are trademarks of Internap. All other
trademarks and brands are the property of their respective owners.