WESTPORT, Conn., Sept. 14, 2020 /PRNewswire/ -- LCR Capital
Partners, a global private investment and advisory services firm
focused on U.S. immigration and investment, is excited to announce
that it has agreed to acquire Altacircle LLC, a digital marketing
consultancy that has a deep expertise in advertising technology and
lead generation.
"The immigration investment market continues to
evolve. First it was the abrupt halt of Chinese investment and
growth of new markets like India
and Brazil. This year, the new investment level and the pressure
from the pandemic has only reinforced how important digital tools
are to client acquisition and management. We believe
immigration investment firms like ours need to adopt the tools and
culture of innovative fintech firms as we develop new products and
work with even more sophisticated clients across the globe," said
Suresh Rajan, Founder and Executive
Chairman of LCR.
Altacircle is a marketing and technology consulting firm founded
by John Baker, an agency
entrepreneur who has driven digital strategy with major brands in
both New York and London since 1995. Leveraging leading
technology platforms, Altacircle brings access to industry experts
who know what works and delivery partners who can produce marketing
assets cost effectively.
"We have been working with Altacircle over the last 12 months
and we have changed how we approach marketing and how we use
digital tools across the business. John brings a level of marketing
sophistication and experience that is truly differentiated in our
industry. He also understands how to apply technology and has
experience supporting new ventures," said Sherman Baldwin, CEO of LCR.
With this transaction, LCR takes 100% ownership of Altacricle
and John Baker will take the
position of Chief Marketing Officer as an equity partner and member
of LCR's Senior Leadership Team.
"After 30 years of working in marketing agencies, I'm excited to
be focusing my experience on LCR and the immigration investment
industry. It is clear that clients have choices and the decision to
take a second residency or move to the
United States is a significant one. This means LCR has
to have the tools and products to be a trusted advisor and support
long-term relationships with our clients. Trusted teams, great
technology and innovative thinking are the way to make this
happen," said John Baker.
About Altacircle and John
Baker
Altacircle is a digital marketing consultancy focused on
lead generation and innovation. It was founded in 2018 by
John Baker who was previously Chief
Marketing Officer of Mirum, a global digital agency he helped to
create inside J Walter Thompson and WPP. He has worked in
senior positions at agencies including Ogilvy and Proximity leading
digital strategy and business development. He began his digital
agency career at Modem Media and Organic. Altacircle brings
together senior marketing experts and cost-effective delivery
partners to transform how businesses approach digital marketing and
innovation.
About LCR Capital Partners
LCR Capital Partners is a global private investment and
advisory services firm that is the ideal partner for families
interested in U.S. immigration and investment. Founded in
2012, LCR is led by classmates who met at Harvard Business School and worked together at
McKinsey & Company. The firm focuses on
conservatively-structured funds invested in signature real estate
developments. These projects create new American jobs and help
develop communities across the United
States. Over the past 5 years, LCR has built long-term,
trust-based relationships with a client base of over 800 HNW
investors from 30+ countries managing their EB-5 process to gain
U.S. residency. LCR is headquartered in Westport, CT and runs a global network of five
regional offices: Miami
(Latin America); São Paulo (Brazil); Dubai (GCC), Singapore (Southeast
Asia) and Mumbai (India).
Website: http://www.lcrcapital.com
Media Contact:
John M. Baker
CMO, LCR Capital Partner
Email: 247284@email4pr.com
Tel: 646 684 7587
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SOURCE LCR Capital Partners