COLUMBUS, Ohio, April 14, 2020 /PRNewswire/ -- Scottish craft
brewer BrewDog and American heavy metal band Lamb of
God announce the release of the world's first non-alcoholic
collaboration beer, Ghost Walker. The announcement was originally
planned for the start of the band's global tour that would have
begun this spring, but, as a result of COVID-19 and the postponing
of their European tour, BrewDog and Lamb of God decided to launch
their collaboration with the video premiere of the band's most
recent live performance of their song "Ghost Walking." The live
video, filmed at Lamb of God's performance at House of Vans in
Chicago on February 14, premiered online today, April 14, to give music fans around the world an
opportunity to virtually come together in these uncertain
times.
As of today, the beer is available in BrewDog's online
shop for shipping anywhere in the world. The beer is named
after one of the band's most popular songs, "Ghost Walking," from
their 2012 album Resolution. Lamb of God vocalist,
Randy Blythe, wrote the lyrics as he
started his journey toward an alcohol-free lifestyle.
The collaboration, which started after Blythe was blown away by
one of BrewDog's AF (alcohol free) beers, provides
non-drinkers, and people who may want a beer, but not the alcohol,
a quality craft beverage option. Unlike many non-alcoholic beers,
Ghost Walker rocks a hop-forward flavor with less than 0.5%
alcohol. Tropical aromas harmonize with grassy, pine notes, all
sitting on a solid malt baseline, proving that non-alcoholic beer
can taste just as good.
Later this year, after the quarantine is lifted, Ghost Walker
will be available to concert-goers attending Lamb of God shows in
North America and Europe. At these events, the beer will provide
a non-alcoholic alternative for those seeking it and will make
these already momentous celebrations even more inclusive. Tour
dates and details will be announced on Lamb of God and BrewDog's
websites once determined.
Watch the world premiere of Lamb of God performing "Ghost
Walking" live from House of Vans Chicago at lambofgodbeer.com.
Lamb of God vocalist Randy Blythe
commented:
"The idea of a collaboration hatched when Willie Adler and I visited a BrewDog bar in
Columbus on a tour day off to
sample a few pints of their non-alcoholic beer with the brewery
team. Countless bands have done beer collaborations, but we are the
world's first non-alcoholic one. In my not-so-humble opinion, this
is the best non-alcoholic beer ever made, PERIOD. It was conceived,
designed and first tasted while on tour – music drove it into
existence. Right now is a strange time for everyone, but we're
stoked to provide a non-alcoholic option for those who want to have
a brew while cranking some tunes safely at home. We hope you enjoy
our performance and we will see you on the road as soon as
possible."
BrewDog co-founder James Watt
commented:
"This collaboration is our most epic to date. It is also one of the
most important, especially now. BrewDog has always been focused on
making other people as passionate about craft beer as we are, and
that includes people who, like Randy, don't want alcohol in their
beer. Our AF line of beers offers everyone an alcohol-free
alternative for any occasion and we're thrilled to add Ghost Walker
to the lineup."
To learn more about BrewDog's Ghost Walker beer or to purchase,
visit BrewDog.com/usa/ghost-walker.
About BrewDog plc
Since 2007 BrewDog has been on a mission to make other people as
passionate about great craft beer as we are. From the Headliner
series, which includes bold, uncompromising pack leaders like the
flagship Punk IPA, to the Amplified range (beer, but turned up to
11), BrewDog brews beer that blows people's minds and has
kick-started a revolution.
Cofounders James Watt and
Martin Dickie shook up the business
world in 2010 with the launch of pioneering crowdfunding initiative
Equity for Punks, an initiative that has seen the company raise
over £73m over six rounds, raising more money through online equity
crowdfunding than any other on record. The funds and the army of
punk shareholders (130,000) has enabled the Scottish craft brewery
to scale up without selling out.
With more than 100 bars across the globe, export into 60
countries, and a brewery in Ohio
that launched in 2017, BrewDog continues to take the craft beer
revolution stratospheric, whilst continuing to push the boundaries,
invest in people, put the beer first, and champion other small
breweries in its venues.
About Lamb of God
LAMB OF GOD propelled heavy metal into the new millennium two
decades ago with their genre-defining New American Gospel.
They followed with 2003's As the Palaces Burn, which made
the Rolling Stone list of the Top 100 Greatest Metal Albums of All
Time. Ashes of the Wake (2004) was the first LAMB OF GOD
album to be certified gold by the RIAA, followed by
Sacrament (2006), which debuted in Billboard's Top 10.
Wrath (2009) earned the No. 1 spot on Billboard's Hard Rock,
Rock, and Tastemaker charts and was No. 2 on the Billboard 200.
Those No. 1 positions were repeated with Resolution (2012).
VII: Sturm und Drang (2015) debuted at No. 3 in North America and in the Top 5 in several
countries. With multiple Grammy nominations under their belt, Lamb
of God is set to release their forthcoming self-titled album,
Lamb of God, on May 8,
2020.
LAMB OF GOD is:
D. Randall Blythe – Vocals
Mark Morton – Guitar
Willie Adler – Guitar
John Campbell – Bass
Art Cruz – Drums
LAMB OF GOD online:
www.lamb-of-god.com
www.facebook.com/lambofgod
https://twitter.com/lambofgod
http://instagram.com/lambofgod
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SOURCE BrewDog USA