Lawrence Bruhmuller joins to
champion product and engineering team success
SAN FRANCISCO, March 10, 2020 /PRNewswire/ -- Today,
Optimizely, the world's leader in progressive delivery and
experimentation, announced the appointment of Lawrence Bruhmuller as Chief Technology Officer,
based in Optimizely's headquarters in San
Francisco. Having successfully led engineering teams
previously at WeWork, Clearslide, and Symantec, Bruhmuller joins
Optimizely's senior leadership team to further drive the company's
business momentum, and enable the most innovative product and
engineering teams to deliver better code, apps, and experiences in
today's high-velocity, customer-centric world.
Optimizely provides an end-to-end platform to build, test,
deploy, iterate, and optimize across the customer journey. The
company's solutions for product and engineering teams are known for
enterprise-grade configurability, scalability, data streaming, and
analytics capabilities. Optimizely's Progressive Delivery and
Experimentation Platform includes Optimizely Web, Optimizely Full
Stack, and most recently its free feature management tool,
Rollouts. Optimizely empowers the most innovative businesses to
move quickly with confidence, and validate their assumptions with
real user data and statistical rigor.
The use of feature flags and A/B tests within product
development are quickly becoming industry best practices for brands
that want to move fast, and with confidence. In fact, according to
a recent Harvard Business Review survey, firms that adopt A/B
testing introduce new products at a 9-18 percent higher rate than
those who do not experiment. Optimizely has observed 158 percent
growth year over year in feature flag adoption, and similar high
demand for Full Stack. The company is dedicated to doubling the
number of new Full Stack features in the next 12 months, helping
further unleash the potential of product and engineering teams and
improve today's developer experience.
"Developers and engineers have never been more important to the
success of a company, and Optimizely's vision marrying progressive
delivery with experimentation is the only approach that can enable
faster product releases with greater confidence," said Lawrence Bruhmuller, CTO at Optimizely. "I'm
thrilled to join the industry leader helping the world's most
innovative brands to ship software quickly and figure out what's
really working, whether it's a new feature, optimizing an existing
feature, or improving the experience 'under the hood.'"
"With rapid growth of our Full Stack platform and Feature
Management capabilities, Optimizely is the right partner to fuel
today's product-led companies," said Optimizely CEO Jay Larson. "Lawrence's stellar track record
fostering a culture of innovation and operational excellence will
help us extend our leadership in the progressive delivery and
experimentation market. He also brings experience in building and
operating large scale teams. I am confident that Lawrence will help
us drive even better engineering performance and will help us make
a strong team stronger."
Lawrence joins the senior leadership team responsible for
driving Optimizely's developer and engineering innovation
portfolio, alongside Chief Product Officer, Claire Vo, who was recently promoted from her
role as Senior Vice President of Product, Jon Noronha, the company's new Vice President of
Product, recently promoted from Senior Director, Product, and
Pete Koomen, Optimizely's
co-founder.
Optimizely's ecosystem of customers includes 25 percent of the
Fortune 100 and strategic integration partners such as Segment,
Amplitude, Pendo, Atlassian, Heap, and others. Leading brands,
including Alaska Airlines, ClassPass, Compass, IBM, Intuit, SoFi,
Square, Starbucks, Zipcar, and many more use Optimizely's platform
to develop the products that matter most to their customers and
launch new features confidently.
ABOUT OPTIMIZELY
Optimizely is the
world's leader in Progressive Delivery and Experimentation. Its
platform includes technologies for modern software development,
such as feature flags, A/B testing at scale, AI-powered
personalization, and streaming analytics. Millions of experiments
and feature flags have been run on our platform to understand what
works - and what doesn't - eliminating guesswork. The world's
greatest companies choose Optimizely to power their product
development and experimentation teams, including Visa, H&M,
StubHub, IBM, Atlassian, BBC, and many more.
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