Further Innovating Visual Media with a Comprehensive Suite of
AI-Powered Solutions
SAN
FRANCISCO, May 14, 2024 /PRNewswire/ -- In its
mission to power and transform the visual media landscape, imgix is
proud to announce the release of its new AI-powered background
replacement tool. This feature builds on imgix's robust portfolio
of AI functionalities that aim to evolve the way marketers,
developers, and creatives work with their visual assets. By
continuing to integrate AI into its services, the company is
committed to improving web experiences through optimized visual
content.
Our customers can now transform visuals
more efficiently and creatively, without the traditional barriers
once faced.
Background replacement complements imgix's existing suite of AI
capabilities—generative fill, super resolution, background removal,
and auto-tagging—by offering users an intuitive way to replace the
backdrops of their images through simple prompts. This not only
helps users sharpen the visual impact of their images, but also
allows for greater creative control and customization to keep
existing content fresh and dynamic. For instance, a fashion
retailer could use this tool to showcase their clothing line in
various settings without conducting multiple photoshoots. Through
text-to-image generation, a summer dress originally photographed in
a studio could be digitally placed onto a sunny beach setting,
helping the brand create seasonally-themed marketing materials
quickly and cost-effectively. Watch background replacement in
action here.
"Our continued investment in AI technology empowers our users to
create more engaging and visually-striking images," stated
Chris Zacharias, CEO of imgix. "With
our comprehensive set of AI tools, our customers can now transform
their visuals more efficiently and creatively, without the
traditional barriers they once faced."
In addition to background replacement, imgix provides other
powerful AI features that enable users to intelligently manage and
edit their images:
- Generative Fill extends, fills, and recreates images
with context-aware AI that makes smart, aesthetic decisions to
"uncrop" or fill in the blanks of your visuals.
- Super Resolution intelligently upscales images up to 4x
for unparalleled clarity and detail without any manual work.
- Background Removal highlights the prominent feature of
your images and removes the background noise.
- Auto-Tagging reduces manual tagging efforts by
automatically assigning relevant tags to all your images to make
them easily searchable.
imgix is dedicated to delivering innovative, yet practical
solutions that address the most critical needs in visual media. To
further streamline workflows, reduce operational costs, and boost
performance for customers, imgix recently released several
additional features including gradient fill, superior GIF
compression, blurhashes, and automated captioning for images and
videos.
"We are starting to see an acceleration of customers adopting AI
to redefine the way they handle their visual media. We are excited
to see how these new capabilities will inspire our users to
approach content creation differently in a way that elevates their
creativity to new heights," added Zacharias.
About imgix:
imgix boosts business growth by
simplifying the management and optimization of images and videos.
By seamlessly integrating their image repositories with our
platform, imgix customers generate and distribute optimized images
to a global audience, positively impacting page load times, SEO,
and engagement. Customers such as Unsplash, Porsche, Nikkei, and
thousands more rely on imgix for comprehensive image management,
rendering capabilities, and cutting-edge technologies such as AVIF,
HLS transcoding, and generative AI. Through continuous innovation
and a commitment to excellence, imgix is shaping the future of
digital media.
Contact:
Craig
McDonogh
Head of Marketing, imgix
craig.mcdonogh@imgix.com
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SOURCE Imgix, Inc.