CHICAGO, May 14, 2024
/PRNewswire/ -- bswift®, a leading provider of benefits
administration services and solutions, has again been recognized
for exceptional creativity and innovation in employee benefits
communication. Its in-house bswift Communication Agency took home
two Hermes Creative Awards for outstanding work on client campaigns
– both Gold.
"We're passionate about elevating the
employee experience and driving engagement." - Maria Keller, bswift
"Earning two Gold Hermes Creative Awards is a tremendous honor,"
said Maria Keller, bswift's Senior
Vice President of Marketing and Communication. "At bswift, we're
passionate about elevating the employee experience and driving
engagement. These awards showcase the remarkable talent of our
communication experts and our dedication to helping clients achieve
their goals."
The Gold award-winning entries include a transformative change
management and benefits enrollment communications campaign for a
global packaging solutions provider, and a comprehensive benefits
enrollment campaign for leading pre-owned vehicle retailer,
CarMax.
With thousands of submissions from top agencies and companies
worldwide, competition for the Hermes Award is fierce. bswift's
ability to bring home the gold for two progressive employers
underscores its position as an industry leader in creative employee
communication strategies, a capability recently expanded with
bswift's acquisition of leading internal communication firm, Davis
& Company.
"These award-winning campaigns showcased bswift's ability to
develop employee communications campaigns that move the needle for
clients," said bswift CEO, Ted
Bloomberg. "It's all part of bswift's commitment to
delivering innovative solutions that help our clients engage their
workforce in deeper, more meaningful ways."
For the global packaging solutions provider, it was important
that bswift craft a multi-channel campaign featuring materials
tailored to the needs of a variety of audiences during a transition
to a new benefits platform. Clear messaging addressed the needs of
office and manufacturing plant employees, keeping the entire
workforce informed and engaged.
The campaign for CarMax, the nation's largest retailer of used
cars, leveraged targeted print and digital content to reach all
employees across all of its locations including corporate and
retail. CarMax's strategy focused on concise messaging to
ensure a seamless, well-informed open enrollment for the company's
large workforce of more than 30,000 employees.
About bswift
bswift helps companies change the way their employees perceive and
engage with their benefits through a proven blend of adaptive
technology, service excellence, and compassionate service. Serving
millions, bswift offers cloud-based technology and services for
intuitive, personalized online enrollment, interactive decision
support, ACA compliance reporting, and employee engagement. For
more information, visit www.bswift.com.
About Hermes Creative Awards
The Hermes Creative Awards recognize excellence in publications,
branding collateral, websites, videos, advertising, marketing, and
communication programs globally. Judges are industry professionals
who evaluate entries against a high standard of creative
excellence.
Media Contact: Maria Keller, mkeller@bswift.com
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SOURCE bswift LLC