Hollywood Titans Adam Goodman and Michael Bay's Invisible
Narratives
Partners with Bonkers Toys to
Bring Skibidi Toilet to Retail Markets Worldwide
SAN
DIEGO, May 22, 2024 /PRNewswire/ -- One of the
fastest-growing US toy companies, Bonkers Toys, has signed a
worldwide, multiyear licensing deal with Invisible Narratives, the
first-of-its-kind Tra-Digital studio created by former Paramount
and Dreamworks SKG President Adam
Goodman and Chief Creative Adviser Michael Bay (The
Rock, Armageddon, the Transformers franchise), to
manufacture and distribute toys based on the record-setting
animated YouTube series Skibidi Toilet. The
partnership between Bonkers Toys and Invisible Narratives will
bring Skibidi Toilet toys to major retailers worldwide
beginning in the fall of 2024.
Skibidi Toilet, created by Alexey
Gerasimov (aka Boom), catapulted from viral sensation to
cultural phenomenon, redefining the boundaries of digital animated
storytelling. The sci-fi series chronicles the chaotic adventures
of an alliance of humanoids with TVs, cameras, and speakers for
heads in their fight against Skibidi toilets – toilets that aren't
just sanitary fixtures but living, scheming entities with ambitions
of their own. The series blends sharp wit, irreverent humor, and
compelling storytelling, amassing over 65 billion views since its
debut.
Brian Bonnett, CEO of Bonkers
Toys, stated, "Skibidi Toilet is a pioneer of its kind, the
first epically viewed narrative series with all the right
ingredients to position it as the next massive franchise. As a toy
company that specializes in non-traditional content that resonates
with kids, we are thrilled to work with Michael Bay, Boom, and Invisible Narratives to
produce toys that capture the Skibidi experience for its
millions of fans worldwide."
Michael Bay commented, "I've been
following Boom since his early days, when he was uploading fan-made
Transformers pre-viz videos. Watching him transition from that to
building a character-rich franchise has been truly inspiring. Boom
is a rare talent, and he's just getting started."
"Boom has sparked a perfect storm, boasting not only the
fastest-growing channel on YouTube but also one of the largest IPs
on Roblox," said Adam Goodman. "Our
collaboration with Bonkers Toys is focused on bringing Boom's
unique vision to life—transforming these digital stars into
cherished, tangible icons."
Goodman is recognized for acquiring the rights to
Transformers and overseeing the packaging and production of
the franchise, creating a multi-billion-dollar franchise. He has
consistently identified new IP at the intersection of creativity
and commercial opportunities. Bay's prolific franchise films
(Transformers, A Quiet Place, TMNT, The
Purge, and Bad Boys) have collectively grossed
$10 billion worldwide.
Together, this partnership brings unparalleled expertise in
storytelling, creativity, and merchandising. By merging Invisible
Narratives' groundbreaking Tra-digital studio with Bonkers Toys'
innovative approach to toy manufacturing, the Skibidi Toilet toy
line promises to deliver an exciting, immersive experience for fans
worldwide. Launching in the fall of 2024, these toys will capture
the spirit and humor of the record-setting YouTube series,
translating its digital charisma into tangible icons that resonate
with a broad international audience.
About Bonkers Toys
Bonkers Toys has become known in
the toy industry as the leader in YouTube and Creator based toys.
Bonkers was the first licensee for Ryan's World, and pioneered this
category with flagship toys including the Giant Mystery Egg &
Cap'n Ryan's Mega Mystery Treasure Chest. Bonkers Toys has also
partnered with other top creators like Lankybox and Aphmau to
create best-selling toy lines. Bonkers Toys' lineup of
award-winning toys have been featured on the TODAY Show, GMA,
Parents, Good Housekeeping and NBC Nightly News. For more
information visit BonkersToys.com.
About Invisible Narratives
Invisible Narratives is the
first of its kind, Tra-Digital Studio that uniquely bridges
traditional entertainment with the creator economy. By integrating
the best of Hollywood's
established business practices with the agility and accessibility
of digital platforms, the studio capitalizes on the strengths of
both domains. Founded by Adam
Goodman, former Head of Paramount Pictures
and DreamWorks Studios, with blockbuster filmmaker
Michael Bay acting as Chief Creative
Advisor, Invisible serves as a dynamic space for content creators.
It leverages their stories, characters, and channels to establish
and sustain long-lasting IP franchises.
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SOURCE Bonkers Toys