WORCESTER, Mass., April 30,
2024 /PRNewswire/ -- Wormtown Brewery is thrilled to
announce the release of their new summer seasonal offering, Beach
Fix. This refreshing Kölsch style summer ale is now available on
draft and in 4 packs across Massachusetts, Connecticut, Rhode
Island, and New
Hampshire.
Beach Fix is a crisp, easy drinking Kölsch with a perfectly
balanced flavor profile and golden hue. The inspiration behind this
brew is the desire for your first beach day after a long New
England winter. "We love to celebrate those little memorable
moments in our lives through our beer names. We felt the term
"beach fix" was a perfect way to convey that feeling of needing to
be at the beach. That first breath of salty air and feeling the
cold water hitting your toes," says Avanah Weix, Brand Strategist
for Wormtown Brewery.
This beer was first released in Wormtown's taprooms under the
name "Shadow of Dom" in 2022. It quickly became a favorite for
customers and employees alike. Head Brewer, Scott Drake was inspired to create this recipe
after visiting Germany where he
drank some of his favorite beers near the Dom Cathedral in
Cologne, Germany. When the
time came for the brewery to update their summer seasonal offering,
they knew this beer was the perfect fit. Head Brewer, Scott Drake scaled up the recipe and made some
slight adjustments so the beer would be best fit for distribution.
To help fit in with the brewery's existing seasonal line up and
branding, the name "Beach Fix" was given.
"I like a Kölsch because it's a little more flavorful than a
typical German lager. It also has unique characteristics outside of
the beer itself. In Germany it is
only brewed and can only be brewed in one city - Cologne. There are also only a few Kölsch
breweries in the city," says Scott. "It also has a unique
fermentation process. The yeast used is fermented on the colder
side of ale fermentation temperatures and goes through the same
timeline of fermentation as an ale would. However, instead of only
conditioning for a couple days and packaging like an ale, it is
then lagered for 4-6 weeks."
Wormtown Brewery is known for their commitment to using high
quality ingredients and traditional brewing techniques. You can be
sure that each sip of Beach Fix Kölsch will deliver a taste of
summer in every glass. Whether enjoyed on a sunny beach day, at a
backyard barbecue, or simply while unwinding at home, this beer is
sure to become a staple in the lineup of any craft beer enthusiast
while also being appealing to the casual drinker.
Beach Fix Kölsch is now available on draft and in 4 packs at
bars, restaurants and liquor stores in Massachusetts, Connecticut, Rhode
Island, and New Hampshire.
You can use the "Beer Finder" on their website to find Beach Fix
near you:
https://wormtownbrewery.com/beer-finder
Contact: Avanah Weix
avanah@wormtownbrewery.com
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SOURCE Wormtown Brewery