Worldcom Public Relations Group Expands Global Reach, Welcomes Two New Partners in Poland and South Korea
23 May 2024 - 8:03AM
Business Wire
The Worldcom Public Relations Group (Worldcom), the leading
global partnership of independent public relations firms, announced
today that it has welcomed two new partners to the organization.
SAROTA PR in Krakow, Poland and Up & Company, Seoul, South
Korea were recently voted into the partnership.
“We are extremely pleased to welcome these two excellent
agencies to the Worldcom partnership as they help in expanding both
our deep expertise and our global footprint. They are highly
respected in their local markets, and have deep regional, national,
and global experience in public relations and communications,” said
Stephanie Paul, Managing Director, The Phillips Group (Brisbane,
Australia), and Worldcom’s Global Recruitment Chair.
SAROTA PR supports communication for business and technology
sector in Poland for over 18 years, specializing in campaigns for
IT, fintech, e-commerce, automotive, energy and data center
industry. Providing specialized services, including strategy
planning, media relations, media trainings, B2B and product PR,
events, content and digital marketing, SAROTA PR team focuses on
professionalism and quality at each level, striving for the best
outcomes and value-generating communication for clients. During
everyday processes the team is supported by internally developed PR
software tools based on Microsoft 365 platform, covering the entire
lifecycle of the PR process – from growing the media database,
through sending a personalized emails with PR materials, to
automating the reports.
“We are keen to join Worldcom and open up new opportunities to
expand our know-how and expertise within an international community
of top-notch comms specialists and leadership,” said Katarzyna
Sarota, CEO of SAROTA PR. “In boosting the business and quality of
service, the importance of constant learning is a cornerstone that
we share. We find such an exchange important for creating
successful campaigns and continue to provide our clients the best
outcomes and quality of service, especially in the constantly and
rapidly changing environment. We look forward to cooperate with the
best agencies and share our wide expertise within Worldcom
network."
Up&Company is a financial communication firm that provides
PR services specialized from an investor's perspective, moving
beyond the traditional division between IR (Investor Relations) and
PR (Public Relations). The company's main service is to enhance the
'Upside Potential' of businesses and offer tailored PR solutions
suitable for various growth stages, from startups to public
companies. Up&Company possesses top industry capabilities in
media publicity and crisis management consulting. They have
extensive experience, having executed over 150 projects across
various industries, including finance and investment firms, IT
platforms, B2B companies, fashion-retail, and bioventures.
Tae-sung Kim, CEO of Up&Company, stated, "As the sole
domestic partner of Worldcom, which possesses the world's largest
PR network, we will fully utilize our expertise to strengthen this
partnership and provide PR consulting services that reflect global
PR trends. This partnership will serve as a foundation for
Up&Company to expand its business as a global financial
communication firm."
Welcoming these agencies to The Worldcom Public Relations Group
marks the completion of a rigorous Worldcom partner recruitment and
vetting process. It ensures the compatibility of the agency
applying for partnership, along with their ability to meet the
standards of trust and collaboration that have defined The Worldcom
PR Group since its founding in 1988. As the newest partners, SAROTA
and Up & Company join a robust group of global partners who
openly share knowledge and best practices, utilize the partnership
to meet expanding client roles, and collaborate on new
opportunities scaled to the local, regional, and global needs of
any Worldcom partner client or prospect.
"We're witnessing a transformative shift as independent agencies
worldwide increasingly seek strategic alliances to amplify their
operational capacities and deliver unparalleled value to clients
globally,” said Stefan Pollack, Global Chair of Worldcom and
President of The Pollack Group. “This trend strengthens our
existing partnership and propels Worldcom to unprecedented heights.
Our commitment remains focused on identifying and embracing
agencies that complement our goals, fortifying our presence across
crucial regions and sectors. By leveraging our partners' collective
expertise and deep local insights, we create a powerful global
partnership that enables us to tackle complex challenges, drive
innovation, and deliver impactful results for our clients. The
addition of SAROTA PR and Up & Company underscores our
dedication to lead and innovate in the industry while providing
agencies with the support they need to succeed in an increasingly
interconnected world.”
About The Worldcom Public Relations Group The Worldcom
Public Relations Group is the world’s leading partnership of
independently owned public relations firms, with 143 offices
employing some 2,000 staff in 115 cities across six continents. In
total, Worldcom partners reported combined revenue of US$350+
million last year from 3,034 clients. Established in 1988, the
group was formed so that the strongest, most capable independent
firms could deliver immediate impact and sustained value through
the intelligent use of communications – wherever in the world a
client needs support. Partners serve national, international, and
multinational clients, while retaining the flexibility and
client-service focus inherent in independent agencies. Through
Worldcom, clients have on-demand access to in-depth communications
expertise from professionals who understand the language, culture,
and customs of the geographic areas in which they operate. Learn
more about Worldcom at www.worldcomgroup.com or by calling Todd
Lynch at 1-800-955-9675.
Connect with The Worldcom PR Group on Facebook and LinkedIn
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version on businesswire.com: https://www.businesswire.com/news/home/20240523889607/en/
Media: Todd Lynch (904) 233-0123
toddlynch@worldcomgroup.com