The fitness franchise has launched a nationwide rollout of Red
Light Therapy across its network of nearly 200 fitness locations,
aiming to enhance member health through innovative technology that
promotes skin health and energy enhancement.
ATLANTA, July 30,
2024 /PRNewswire-PRWeb/ -- Workout Anytime, the 24/7
fitness franchise with nearly 200 locations nationwide, is proud to
announce the nationwide rollout of Red Light Therapy (RLT) across
its network. Through this initiative, Workout Anywhere aims to
enhance the health and wellness of its members through an
innovative technology that promotes skin health and energy
enhancement, as well as overall well-being.
According to Greg Maurer, vice
president of fitness and education for Workout Anytime, RLT is a
safe and non-invasive procedure in which the skin is penetrated by
red and infrared light, which interacts with the mitochondria
within the cells to increase oxygen levels and dramatically improve
energy production.
"So what are the specific benefits we know for skin health in red
light?" Maurer said. "We definitely know it can help with
wrinkles. For example, unlike ultraviolet light, it doesn't damage
the skin, it helps the skin. It can help with wound healing, it can
help with acne."
The rollout includes two types of RLT units designed to cater to
different member needs. "We have stand-up units for targeted
treatments in private rooms and lay-down units that deliver deeper
penetration for more extensive benefits," Maurer said. These
sessions typically last between 12 to 20 minutes, and should be
scheduled at least three times a week for optimal results.
The introduction of RLT aligns with Workout Anytime's commitment to
offering comprehensive wellness amenities. "We're passionate about
creating a life-changing journey for everybody coming into our
clubs," said Maurer. "Red light therapy will be a standard feature
in our new clubs, offering members access to cutting-edge
technology aimed at enhancing their overall fitness
experience."
The rollout will encompass existing clubs and upcoming locations,
ensuring that members nationwide can access this innovative
wellness solution. "Consumers can visit the Workout Anytime website
to check if their local club offers this amenity," Maurer said.
In addition to RLT, Workout Anytime is exploring other wellness
innovations to complement its fitness offerings. "We're also
looking into integrating forms of whole-body cold therapy,
providing members with diverse options to support their fitness
journey," Maurer said.
ABOUT WORKOUT ANYTIME:
Atlanta-based Workout Anytime is a
24-hour, seven-day-a-week fitness concept with nearly 200 units
across the U.S. Founded by fitness veterans John Quattrocchi and Steve Strickland, the company was formed to
provide members with first-class fitness facilities at the lowest
cost possible while delivering a profitable and affordable business
model to franchisees. Built on the founders' motto of "think big,
keep it simple and do it with integrity," Workout Anytime is
preparing for significant expansion into new territories across the
U.S. and Central America by
providing opportunities to business-minded entrepreneurs. Franchise
opportunities are available, and more information can be found on
http://workoutanytimefranchise.com/.
Media Contact
Julie Maw, Mainland, 3125263996,
jmaw@hellomainland.com, www.hellomainland.com
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SOURCE Workout Anytime