NEW
YORK, June 27, 2024 /PRNewswire/ -- KORE, the
premier provider of partner, fan and business intelligence
solutions for the sports and entertainment industry, and
Massachusetts-based ice hockey
team Worcester Railers HC are thrilled to announce their first-ever
partnership. The Railers will leverage KORE's industry-leading
Ticketing platform to optimize their hockey ticket sales and lead
distribution operations.
David Aitken, VP of Ticket Sales
and Corporate Partnerships for the Worcester Railers, highlighted
the critical need for an automated feed of ticketing data to
streamline the sales process and improve lead distribution. "We
wanted systems that worked together seamlessly," said Aitken. "With
KORE, we get automated pipeline reporting and the ability to push
data back into our ticketing system via KORE's Ticketing Data
Manager (TDM) feature, which is crucial for our operations."
Immediate Benefits and Strategic Goals
In the short term, the primary goal for the ticketing team is to
integrate their CRM with KORE's ticketing platform to work sales
leads more effectively with easy access to additional fan
demographic and preferences information. The comprehensive platform
also facilitates lead distribution and enables the launch of
marketing campaigns directly from the Fan Finder tool within the
platform.
Looking ahead, the Worcester Railers aim to develop a
comprehensive reporting suite. This suite will provide automated
reporting directly from their ticketing system, enhancing the
team's ability to analyze and act on ticket sales data.
Additionally, there are plans to add KORE's Sponsorship &
Partner Management solution to manage their partnership
investments, further streamlining their operations.
Proven Track Record and Support
Aitken, who has used KORE's platform in previous roles on the
team side expressed confidence in the benefits that KORE will bring
to the Worcester Railers. "Having experienced the advantages of
KORE's platform firsthand, I knew it was the right choice for us.
Plus, the ongoing strategy and success support from KORE set them
apart from other solution providers," Aitken noted.
The Worcester Railers' decision to adopt KORE's Ticketing
platform underscores their commitment to innovation and operational
excellence. This partnership is expected to significantly enhance
their sales processes and fan engagement strategies.
About KORE
KORE is the global leader in engagement marketing solutions.
More than 900 brands, venues, and sports organizations trust KORE's
tools and platform as a source of truth to manage assets and
measure partnership impact, with real-time insights, across all
channels. Through Sponsorship Management and Evaluation, Ticketing
and Fan Engagement, and Data Management and Analytics, KORE's
two-sided network unites corporate sponsors, sponsorship
properties, and their fans with solutions that help enhance the fan
experience, drive smarter decisions, and enable marketing and
operations teams to spend time where it matters. Learn more at
KORESoftware.com or follow us on LinkedIn or Twitter.
About Worcester Railers
Founded in 2016, the Worcester Railers Hockey Club is a
professional ice hockey team based in Worcester, Massachusetts and a proud ECHL
affiliate of the New York Islanders (NHL). With a community first
approach, the Worcester Railers HC was recognized by the ECHL by
receiving the league-wide Community Service Award in 2018-19,
2019-20, and 2020-21. The Railers aim to provide affordable family
fun in downtown Worcester and are
dedicated to providing an exciting and engaging fan experience both
on and off ice.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/worcester-railers-hc-streamline-their-sales-process-and-enhance-fan-engagement-with-kores-ticketing-platform-302183997.html
SOURCE KORE