NEW
YORK, July 10, 2024 /PRNewswire/ -- The
global women apparel market size is estimated to grow by
USD 212.8 billion from 2024-2028,
according to Technavio. The market is estimated to grow at a CAGR
of 5.28% during the forecast period. Emerging
trends in the global women's apparel market include sustainable
fashion practices, with consumers increasingly prioritizing
eco-friendly and ethically sourced clothing. Personalization
through AI and big data analytics is enhancing customer
experiences, tailoring products to individual preferences.
Additionally, the rise of direct-to-consumer models and
digital-first strategies is reshaping distribution channels,
offering convenience and accessibility. Despite challenges from
counterfeit products, the market's growth is propelled by
premiumization efforts from established brands and innovative
technologies like virtual reality to enrich the shopping journey,
ensuring continued expansion through 2028.
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Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Distribution Channel
(Offline and Online), Product (Tops and dresses, Bottom wear,
Intimates and sleepwear, Coats jackets and suits, and Accessories
and other clothing), and Geography (APAC, North America, Europe,
Middle East and Africa, and South America)
|
Region
Covered
|
APAC, North America,
Europe, Middle East and Africa, and South America
|
Key companies
profiled
|
Adidas AG, Aditya Birla
Management Corp. Pvt. Ltd., Benetton Group Srl, Burberry Group Plc,
Chanel Ltd., Dolce and Gabbana S.r.l., Gianni Versace Srl, Giorgio
Armani S.p.A., Hennes and Mauritz AB, Hermes International SA,
Industria de Diseno Textil SA, Kering SA, LVMH Group., Nike Inc.,
Prada Spa, PUMA SE, PVH Corp., Ralph Lauren Corp., The Gap Inc.,
and UNIQLO India Pvt. Ltd.
|
Key Market Trends Fueling Growth
The women's apparel market is experiencing significant growth
due to the integration of virtual shopping technology. Rakuten Fits
Me and Nordstrom's virtual fitting rooms are prime examples of this
innovation. These technologies enable buyers to visualize how
apparel fits and looks on them, considering individual body
measurements. Virtual fitting rooms address size concerns and
eliminate the need for product returns. Additionally, they allow
customers to browse and read reviews while in the fitting room,
with barcode scanners for in-store availability. This technology
enhances the shopping experience, saves time, and is a major trend
in the women's apparel market.
The women's apparel market is thriving with trends such as
Winter Wear and All Season Wear
leading the way. Exclusive Stores and Multi-brand Retail Outlets
continue to be popular shopping destinations, while Online Stores
offer convenience and accessibility. T-shirts, Sports wear, Casual
wear, Night wear, Indo-Western clothes, Formal wear, and Informal
wear remain staples. Premium-quality women apparel, Innerwear,
Sleepwear, and Seasonal clothing are in demand. Female population,
Working women, Social media, Celebrities, Brands, and E-commerce
sites influence clothing trends. T-shirts, Shirts, and Top wear in
Solids, Florals, Polkas, Checks, and Stripes are the newest trends.
Millennials and Generation X prefer Online distribution channels.
Customization, Discounts, Internet access, and the latest footwear,
accessories, and apparel are key factors driving sales. Fabrics,
clothing trends, and magazines also play a role in shaping the
market. Rarest brands continue to attract consumers.
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Market Challenges
- The women's apparel market faces a significant challenge from
counterfeit products, leading to market fragmentation and uneven
competition. These fake brands offer lower prices due to the use of
poor-quality raw materials like nylon and polyester, making them
attractive to budget-conscious consumers. However, the lack of
standardization and quality control results in products that are
not durable and may even harm consumers with sensitive skin.
Popular brands like Gap, Nike, Old Navy, Louis Vuitton, Gucci, Adidas, Calvin Klein, Banana Republic, H&M, Puma,
Tommy Hilfiger, and Victoria's
Secret are frequently counterfeited. The production of these fake
products primarily occurs in developing countries such as
China and Thailand but has also spread to developed
countries. The US Department of Homeland Security has issued a
warning about counterfeit apparel products using inferior cotton
and other raw materials, causing retail losses and damaging
consumer trust. The prevalence of these counterfeit products poses
a significant challenge to market growth during the forecast
period.
- The Women's Apparel Market faces various challenges during
different seasons. In winter, demand increases for coats, jackets,
and suits made from comfortable fabrics like wool, nylon, and
rayon. Casual wear and IndoWestern clothes in ethnic prints and
patterns are popular among consumers with diverse cultural
backgrounds. Size and design inclusivity are crucial for reaching a
broad consumer base. Comfort and confidence are key factors, with
innovative designs and trendy styles in cotton, recyclable cloth
materials, and jogger-style jeans being preferred. Environmental
impact is a concern, with an increasing focus on sun prevention and
warmth. Brands must cater to sensitive skins and offer promotional
activities, celebrity endorsements, and convenient online retail
channels. Visual merchandising, fashion rental services, and 3D
knitting machines are essential for staying competitive. Bottom
Wear, Coats, Jackets, Suits, and Summer
Wear are major categories, each with unique challenges.
For more insights on driver and
challenges - Download a Sample Report
Segment Overview
This women apparel market report extensively covers market
segmentation by
- Distribution Channel
- Product
- 2.1 Tops and dresses
- 2.2 Bottom wear
- 2.3 Intimates and sleepwear
- 2.4 Coats jackets and suits
- 2.5 Accessories and other clothing
- Geography
- 3.1 APAC
- 3.2 North America
- 3.3 Europe
- 3.4 Middle East and
Africa
- 3.5 South America
1.1 Offline- The women's apparel market is a
significant sector in the fashion industry. It caters to the
clothing needs of females, offering various styles and designs.
Brands focus on providing quality and trendy outfits to meet
consumer preferences. The market is competitive, with numerous
players vying for market share. Consumers look for affordability,
comfort, and style while making purchasing decisions. Brands invest
in research and development to innovate and stay ahead of trends.
The market is expected to grow due to increasing consumer awareness
and disposable income.
For more information on market segmentation with geographical
analysis including forecast (2024-2028) and historic data (2018 -
2022) - Download a Sample Report
Research Analysis
The women's apparel market is a vibrant and dynamic industry
that caters to various lifestyles, occasions, and personal
preferences. Sustainable fashion is a growing trend in the
industry, with an increasing number of consumers seeking
eco-friendly and ethically produced clothing. Fashion trends are
influenced by celebrities, social media, and magazines, and can
range from casual wear like t-shirts, jeans, leggings, shorts,
skirts, and tops, to more formal wear like shirts, denim, sports
wear, winter wear, and night wear. Brands and e-commerce sites
offer customization options, discounts, and celebrity endorsements
to attract customers. Internet access has made shopping for
clothing more convenient than ever before, allowing consumers to
explore a wide range of styles and brands from the comfort of their
own homes. Clothing trends are constantly evolving, with denim,
T-shirts, and leggings remaining popular choices for everyday wear.
Overall, the women's apparel market offers a diverse range of
options to cater to the unique needs and preferences of
consumers.
Market Research Overview
The Women's Apparel Market encompasses a wide range of fashion
trends and lifestyles, catering to various occasions and cultural
backgrounds. From sustainable fashion, such as comfortable cotton
t-shirts and denim jeans made from recyclable cloth materials, to
innovative designs in IndoWestern clothes and jogger style jeans,
the market offers a diverse selection. Fashion trends shift with
seasons and consumer preferences, with colors, sizes, and designs
reflecting the latest styles. Fabric materials like nylon, rayon,
wool, and wool blend offer warmth, sun prevention, and comfort.
Brands focus on consumer base, promotional activities, and
celebrity endorsements to meet the demands of busy lifestyles and
diverse physical appearances. Online retail channels, product
catalogs, and discounted deals provide convenience, while visual
merchandising, fashion rental services, and 3D knitting machines
offer unique shopping experiences. The market includes a vast array
of bottom wear, coats, jackets, suits, summer wear, winter wear,
all-season wear, and exclusive stores catering to various budgets
and preferences. The female population, working women, and social
media influence the market's growth, making it an exciting and
dynamic industry.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Distribution Channel
-
- Product
-
- Tops And Dresses
- Bottom Wear
- Intimates And Sleepwear
- Coats Jackets And Suits
- Accessories And Other Clothing
- Geography
-
- APAC
- North America
- Europe
- Middle East And Africa
- South America
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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