Wine Enthusiast Companies Launches New Travel Division with the Tasting Room Directory, a Dynamic Resource for Wine Tourism
17 July 2024 - 4:11PM
Business Wire
Wine Enthusiast’s Tasting Room Directory Will
Serve as the Ultimate Guide to Exploring the Best Vineyards Around
the World
Wine Enthusiast Companies, a media and commerce
company that stands as the leading source of innovation and
information around wine, has launched the Wine Enthusiast Tasting
Room Directory. Created in partnership with Tock, an
all-in-one solution for reservations and table management, the
directory houses thousands of tasting room listings from around the
world. The Tasting Room Directory is a dynamic new resource
for wine tourism and offers a wealth of information on the wines
and winemakers from Wine Enthusiast, a Certified B Corporation.
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The Tasting Room Directory provides useful tools to help
travelers navigate their next wine adventure and book reservations
directly through the directory. Other features to make planning
winery visits easy and enjoyable include:
- Partnered listings that offer enriched pages with beautiful
imagery, location information with interactive maps, and editorial
content alignment.
- Integrated ratings and reviews from the reputable Wine
Enthusiast tasting panel for a quick snapshot on quality and style
of each partnered winery.
- Customizable search feature with dynamic filters, ensuring
travelers will find the perfect vineyard that matches their
itinerary.
- User-friendly Google Maps, making it easy to learn the region
and explore from tasting room to tasting room.
- Seamless booking process to ensure a smooth and hassle-free
planning experience through the partnership with Tock’s reservation
platform.
Click here for a preview of the Wine Enthusiast Tasting
Room Directory.
According to Ipsos, the global leader in market research, the
Wine Enthusiast audience ranks #1 among luxury brands for intending
to travel within the next 12 months and for spending on personal
vacations. WineEnthusiast.com also attracts millions of monthly
users and has some of the highest engagement rates in wine media
and ecommerce. Travel articles like ‘The Best Napa Wineries to
Visit Right Now,’ that help users decide where to go and what to
do, are among the highest trafficked across all shop and content
categories.
“Wine tourism is vital to maintaining engagement with both our
wine-loving followers and interested newcomers. Our data has shown
the Wine Enthusiast audience craves more ways to explore, and we
are thrilled to launch a new travel division to answer the call,”
said Jacqueline Strum, President of Wine Enthusiast Media.
“As we’ve watched our readers and customers venture out to
experience wine at its source, we’ve realized a need to build more
dynamic and digital-first resources to quench this thirst for
adventure. The Tasting Room Directory will serve as the ultimate
guide to discovering and experiencing the best vineyards for wine
travel.”
For more information about Wine Enthusiast Companies, or how to
add your winery to the Tasting Room Directory, or for interview
requests with the Wine Enthusiast team, contact Bonnary Lek.
ABOUT WINE ENTHUSIAST
Wine Enthusiast Companies is a Certified B Corporation and the
ultimate source of innovation and information around wine. Founded
in 1979 by Adam and Sybil Strum, the company is composed of Wine
Enthusiast Commerce and Wine Enthusiast Media. Embodying the
commerce side, the Wine Enthusiast Shop provides premium
wine-lifestyle products, reaching millions of consumers globally
via direct mail, an e-commerce site, and a business-to-business
division. Representing the media side, Wine Enthusiast magazine is
an award-winning print publication and online resource that
showcases wine news, food trends, and more than 25,000 ratings and
reviews annually. By the end of 2023, WineEnthusiast.com reached
4.5 million monthly pageviews and is the industry leader with the
most traffic of any wine media website. Wine Enthusiast events
include the annual premier Wine Star Awards gala. Together, Wine
Enthusiast Companies is the indisputable hub for everything wine.
We bring wine to life.
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version on businesswire.com: https://www.businesswire.com/news/home/20240717530312/en/
MEDIA: Bonnary Lek blek@wineenthusiast.com
240-997-9695