WestPoint Stevens Announces Chillingworth/Radding as New Agency for Advertising and Brand Building

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Westpoint Stevens (MM)	NASDAQ:WSPT	NASDAQ	Common Stock

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WestPoint Stevens Announces Chillingworth/Radding as New Agency for Advertising and Brand Building

16/12/2003 2:00pm

PR Newswire (US)

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WestPoint Stevens Announces Chillingworth/Radding as New Agency for Advertising and Brand Building WEST POINT, Ga., Dec. 16 /PRNewswire-FirstCall/ -- WestPoint Stevens (BULLETIN BOARD: WSPT) ( http://www.westpointstevens.com/ ) announced today that the Company has retained the agency Chillingworth/Radding ( http://www.chillradd.com/ ) for advertising, media placement and brand development effective immediately. New York-based Chillingworth/Radding is a full-service advertising agency and already counts among its clients in fashion and home furnishings such prominent clients as Supima Cotton, Brunschwig & Fils, All-Clad Cookware, Artistic Tile, Carolee Jewelry, Emerilware by Emeril Lagasse, Garanimals, Pantone Color System, and Waterford Crystal, as well as Maples Rugs, which produces bath and accent rugs under license for WestPoint Stevens. Agency principals are Phyllis Chillingworth and Stephen Radding. "Chillingworth/Radding brings a unique perspective to WestPoint Stevens. In business for 23 years, this agency has more applicable in-depth experience in the home furnishings/textiles categories than practically any other agency," said WestPoint Stevens Bed and Bath Division President Robert B. Dale. "They will work with WestPoint Stevens to unify our creative vision -- advertising, packaging, and both showroom and retail presentation -- and will focus on further strengthening our range of renowned brands such as Martex(R) and Grand Patrician(R)." "We're very excited to be affiliated with WestPoint Stevens," said Steve Radding, President, Chillingworth/Radding. "Our clients come to us for branding campaigns that combine strong concepts with beautiful fashion imagery. This approach has yielded great results for many clients we have worked with over the years." WestPoint Stevens Inc. is the nation's premier home fashions consumer products marketing company, with a wide range of bed linens, towels, blankets, comforters and accessories marketed under the well-known brand names GRAND PATRICIAN, PATRICIAN, MARTEX, ATELIER MARTEX, BABY MARTEX, UTICA, STEVENS, LADY PEPPERELL, SEDUCTION, VELLUX and CHATHAM -- all registered trademarks owned by WestPoint Stevens Inc. and its subsidiaries -- and under licensed brands including RALPH LAUREN HOME, DISNEY HOME, GLYNDA TURLEY and SIMMONS BEAUTYREST. WestPoint Stevens is also a manufacturer of the MARTHA STEWART and JOE BOXER bed and bath lines. WestPoint Stevens can be found on the World Wide Web at http://www.westpointstevens.com/ . Contact: Stephen Radding Lorraine D. Miller, CFA President Sr. VP - Investor Relations Chillingworth/Radding WestPoint Stevens 212.674.4700 404.378.0491 DATASOURCE: WestPoint Stevens CONTACT: Stephen Radding, President of Chillingworth-Radding, +1-212-674-4700; or Lorraine D. Miller, CFA, Sr. VP - Investor Relations of WestPoint Stevens, +1-404-378-0491 Web site: http://www.westpointstevens.com/ http://www.chillradd.com/

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