Multiyear deal will include Clark's first-ever
signature basketball line and innovation of future basketball
product
CHICAGO , May 21, 2024
/PRNewswire/ -- Wilson Sporting Goods Co. announces today a
multiyear partnership with Indiana Fever guard, Caitlin Clark, as part of its athlete roster.
Wilson will roll-out signature
basketball collections celebrating Clark's continued legacy, as
well as work with her to innovate product across the WNBA, NBA and
basketball at large– further cementing her impact on the world of
sport.
"Wilson is made to celebrate the
most iconic moments in sport, and we have always aligned ourselves
with trailblazers who break boundaries and write their own story,"
says Amanda Lamb, Head of Global
Brand at Wilson. "Caitlin Clark is not just a record-setting
athlete, but a cultural icon who has had a profound impact on the
game. We couldn't be prouder to join forces with her to continue
innovating basketball both on and off the court."
As part of Clark's role, she will test, advise and provide
feedback on a range of Wilson
basketball products; further advancing how Wilson continues to improve the game from youth to
pro. Wilson will drop collections that
celebrate Clark throughout the rest of 2024, as well as work with
her to creatively direct her first-ever signature basketball line
that will debut later this year.
"Wilson has been with me across some
of the most pivotal moments in my career so far, and I couldn't be
more excited to continue driving basketball forward alongside
them," says Caitlin Clark, NCAA
Division I all-time leading scorer and WNBA rookie. "It feels
surreal to have my own basketball collection, and to affect what
that means for future generations of athletes."
The first drop in the collection will go live today, featuring
Wilson's classic white and gold WNBA
basketball with personalized laser engravings celebrating iconic
Clark moments. Consumers can choose one of three designs to
personalize their basketball. This drop will be available
exclusively at Wilson.com.
Building upon Wilson's vision to
create a better world through sport, a key component of this
collaboration will be to enable access to play for youth across the
country. Products within the collection will be available for
consumers at a variety of price points and across Wilson's direct-to-consumer channels and key
retailers. In addition, Wilson will
support the Caitlin Clark Foundation and aid in its mission of
uplifting and improving the lives of youth and their communities
through education, nutrition and sport– three pillars Caitlin
believes were foundational in her success. For more information,
please visit Wilson.com and follow @WilsonBasketball and
@Wilson on social.
About Wilson
Chicago, USA-based Wilson Sporting Goods Co. is the world's
leading manufacturer of high-performance sports equipment, apparel,
footwear and accessories. The Company brings more than a century of
innovation and heritage to the world of sport – celebrating the
iconic moments made possible by Wilson
across Racquet Sports, Baseball, Softball, American Football,
Basketball, Volleyball, Soccer and Golf. Wilson is part of Amer Sports Group, a publicly
traded company on the New York Stock Exchange.
In Basketball, Wilson is the
supplier of Official Game Basketballs for the National Basketball
Association® (NBA), the Women's National Basketball Association®
(WNBA), National Collegiate Athletic Association® (NCAA) for March
Madness and the Final Four, Basketball Champions League (BCL),
Basketball Africa League (BAL), FIBA 3x3 and approximately 39 High
School State Associations.
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SOURCE Wilson Sporting Goods Co.