Vyvve welcomes Meaningful Beauty® by Cindy Crawford as the first to use AAMPLFY™ in
their Age Recovery Night Crème with Retinol Advanced Formula.
NORWOOD,
Mass., July 30, 2024 /PRNewswire-PRWeb/ --
Meaningful Beauty is kicking off their 20-year anniversary by
unveiling a new technology to make their Age Recovery Night Crème
with Retinol Advanced Formula even more amazing. Meaningful Beauty
incorporated Vyvve's innovative amino acid complex — AAMPLFY™ —
into the formula as the first-ever ultra-hydrating retinol
booster.
"Powered by a unique amino acid complex,
AAMPLFY™ is set to revolutionize the anti-aging landscape,
empowering our customers to achieve radiant, youthful-looking skin
like never before." - Stephen
Gatto
"We are so honored that Meaningful Beauty is the first to
incorporate our AAMPLFY™ formula into one of its products," said
Vyvve President Matt Hughes. "This
inaugural partnership not only validates our strategy of aiming for
the moon in the types of top-shelf brands we work with, but also
shows the market potential for our amino acid-based beauty and
anti-aging products."
Vyvve — a startup led by seasoned skincare experts committed to
revolutionizing anti-aging cosmetics with its innovative
combinations of amino acid ingredients that deliver real results —
develops ingredients that are scientifically proven to revive and
boost the skin's natural, functional responses, resulting in the
appearance of firmer, more moisturized, and younger-looking
skin.
"At Vyvve, we are proud to lead the charge in skincare
innovation with our groundbreaking AAMPLFY™," said Stephen Gatto, Vyvve Executive Chairman.
"Powered by a unique amino acid complex, AAMPLFY™ is set to
revolutionize the anti-aging landscape, empowering our customers to
achieve radiant, youthful-looking skin like never before."
Meaningful Beauty Age Recovery Night Crème with Retinol Advanced
Formula pairs the renowned benefits of retinol with Vyvve's AAMPLFY
formula, an innovative amino acid complex that boosts skin's
resilience for effective yet gentle results. This intensely
moisturizing cream improves the look of wrinkles, fine lines, and
skin texture. French melon super antioxidants help protect skin
from environmental aggressors.
The synergy of Vyvve's AAMPLFY , retinol and melon super
antioxidants produces Rètimel™, an exclusive complex that helps
support the effectiveness of the ingredients. This advanced
formulation improves the look of wrinkles, fine lines, and skin
texture. The result: skin that looks firmer, smoother and
younger.
The Science of Beauty
Vyvve's beauty innovations are designed to empower individuals
to embrace their natural beauty. Vyvve's ingredients work
holistically with the body, encouraging biological processes that
enhance the skin's innate vitality, promoting hydration, radiance,
and resilience.
Vyvve's AAMPLFY™ is the world's first ultra-hydrating retinol
formulation:
- Retinol is excellent for boosting collagen and elastin, which
help keep skin firm, reduce wrinkles, and improve elasticity.
However, retinol alone doesn't significantly increase Hyaluronic
Acid (HA), the compound that keeps your skin hydrated. Without
enough HA, the skin can become dehydrated, leading to dryness,
flakiness, dullness, tightness, and increased sensitivity.
- By harnessing the power of our AAMPLFY ingredient, Vyvve's
innovative formula can boost the skin's natural production of
hyaluronic acid by up to 100% when used with retinol. This
remarkable enhancement leads to smoother, deeply hydrated, and more
radiant skin, transforming the anti-aging experience.
- Moreover, combining retinol with this AAMPLFY ingredient adds
significant value by addressing retinol's common challenges – such
as redness and irritation – and enhancing its effectiveness in
improving the appearance of skin. This synergy creates a superior
skin product and enables more cost-effective formulations without
compromising efficacy.
AAMPLFY™ is one of the next-generation formulations designed by
Vyvve — also including AAMPLFY_EGF™— each of which can be used as
its own hero ingredient or in combination with others for improved,
science-backed skincare.
About Vyvve
At Vyvve we've made it our mission to develop innovative
ingredients that are scientifically proven to boost the skin's
natural, biological responses, supporting the appearance of firmer,
more moisturized, and youthful-appearing skin. Discover the future
of skincare at Vyvve.com.
About Meaningful Beauty
Meaningful Beauty is celebrating its 20th Anniversary as a skincare
— and now haircare — company created by Cindy Crawford and world-renowned cosmetic
specialist Dr. Jean-Louis Sebagh. Its mission is to help women
become the best, most confident versions of themselves by sharing
the transformative age-maintenance treatments Cindy had access to
from Dr. Sebagh and throughout her career.
The formulas in the Meaningful Beauty skincare and haircare
systems feature powerful antioxidants derived from rare melons
grown in the South of France.
These melon super antioxidants and the proprietary next-level Melon
Leaf Stem Cell Technology are at the heart of the daily routine
Cindy has used to keep her skin, and now her hair, looking young
and healthy.
To date, over 5 million women have trusted the Meaningful Beauty
youth-enhancing formulas. The brand continues to grow with its
future-generation innovations, including the Age-Proof Haircare
System and breakthrough technologies exclusive to Meaningful
Beauty.
Media Contact
Kathleen Fowler, On The Marc
Media, 410 963 2345, kathleen@onthemarcmedia.com ,
https://onthemarcmedia.com/
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SOURCE Vyvve