Bold activation turns a posh
New York City tea party on its
head to prove that Voodoo Ranger Hardcharged Tea is unlike tea as
you know it.
FORT
COLLINS, Colo., May 21, 2024
/PRNewswire/ -- Voodoo Ranger, known for its cult-favorite
IPAs, has just pulled off another unforgettable stunt in
New York City. Yesterday, an
unsuspecting group of guests were invited for a posh high tea
experience in SoHo, which quickly turned to mayhem to celebrate the
brand's national launch of its hard tea, Voodoo Ranger Hardcharged
Tea.
Guests were invited to experience a luxurious classic high tea
at Chez Vaudou but things quickly took a turn when servers
presented trays with safety goggles and smashing devices such as
golf clubs, baseball bats and tire irons instead of tea and
traditional finger sandwiches. Heavy metal music filled the room as
a guitarist jumped on a table and shredded some power bars
startling and accelerating the energy in the room. Voodoo
Ranger Hardcharged Tea banners unfurled and tea drinkers were
encouraged to let loose, smash some china, and stir things up with
the new Hardcharged Tea.
This event comes after other brand pranks like the Voodoo
Ranger IPA Action Park in 2022 that tricked Napa Valley into thinking a beer amusement
park would crash their vineyards. Known for its bold daring
personality and unexpected approach, the Voodoo Ranger Hardcharged
Tea party smashed traditional tea conventions with a little
fun.
"Just like Hardcharged Tea, this event was all about breaking
expectations and bringing some edge to moments steeped in
tradition," said Michelle Robertson,
Voodoo Ranger Brand Manager. "Packed with refreshing flavors and a
bold kick, we always say that Hardcharged Tea is a tea that
parties, and we are thrilled to give tea lovers a taste of what it
means to be Hardcharged."
First introduced in 2023 in limited markets, Hardcharged Tea is
made with real tea and beckons the bold with 7% ABV. Bringing the
attitude to hard iced tea, Hardcharged Tea is now available
nationally in four flavors, including Lemon, Peach, Half & Half
and Razz Pop.
To learn more about the Voodoo Ranger Hardcharged Tea and
find it near you please visit
https://www.voodooranger.com/beer/hardcharged-tea/.
About Voodoo Ranger
Voodoo Ranger Hardcharged Tea, made by New Belgium Brewing, is
the newest product line from the brewery and is currently the #1
hard tea launch in 2024 in the U.S. Initially launched regionally
in 2023, Voodoo Ranger Hardcharged Tea is now available nationally
in four flavors, including Lemon, Peach, Half & Half and Razz
Pop. For more information and a follow @voodooranger on Instagram.
To learn more about the Voodoo Ranger portfolio, visit
https://www.voodooranger.com/beer/hardcharged-tea.
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SOURCE Voodoo Ranger