From AVE 2.0 to OTW By Vans, Vans Celebrates the Culture of
Skateboarding
LOS ANGELES, June 22, 2024 /PRNewswire/ -- Last night,
Friday, June 21, Vans' week-long
Paris takeover culminated in a
bash blending the energy of Paris Fashion Week, Go Skateboarding
Day and Fête de la Musique—at epic scale.
Welcoming the skateboarding, streetwear, fashion, art and
entertainment communities of Paris
and beyond, the OTW by Vans Checkered Future event featured a
monumental installation set on the hill of Montmartre below the
Sacré-Coeur Basilica.
Designed by OTW by Vans in partnership with PLAYLAB, INC. and
California Skateparks, the installation's large-scale skate bowl
played host to a live skate exhibition paying tribute to the
unconventional art derived from skate culture. Vans Skate Team from
around the world including Efron Danzig, Curren Caples, Mami
Tezuka, Tania Cruz,
Elijah Berle, Diego Todd, Martino
Cattaneo, Stafhon Boca, Anthony Van
Engelen, Rowan Zorilla, Hugo
Westrelin, and Willow Voges
Fernandes jammed the installation throughout the evening. At
the summit of the butte of Montmartre, a checkerboard DJ platform
overlooking Paris hosted
performances by Kaytranada, Venus X, Busy P and Tatyana Jane, and a headlining DJ set by
JUSTICE.
Alongside Drieke Leenknegt, Global CMO of Vans, Ian Ginoza, Vice President, Creative Director
for OTW by Vans, and Steve Van
Doren, Vans Ambassador and Son of the Founder, guests
included Emily Ratajkowski, Paloma
Elsesser, Dev Hynes, Bella
Poarch, Meadow Walker, Omar
Apollo, Jonathan Anderson,
Danielle Haim, Fai Khadra, Haze Khadra, Christina Paik, Kim
Shui, Moses Sumney, Malick
Bodian, Haider Ackermann,
Ross Lynch, Devyn Garcia, Yumi
Nootenboom, Alva Claire,
Rocky Xu, Benji B, Pierce Abernathy, Mike
Eckhaus, and Sam
Richardson.
Bringing to life the disruptive approach of OTW by Vans, the
most aspirational expression of Vans product design and
experiences, the event at Sacré-Coeur builds upon recent OTW
experiences; most recently, a skateable installation, designed by
PLAYLAB, INC. in collaboration with Sterling Ruby, during Frieze Los Angeles.
Earlier this week in Paris,
Vans hosted a skate jam on Tuesday, June
18, honoring skateboarding pioneer Anthony Van Engelen and his impact on footwear
design progression with the launch of the AVE 2.0. This was
followed by the opening of Vans Brand Curator and legendary
photographer, Atiba Jefferson: Skate
Photography Exhibition, in partnership with Architecture c/o Virgil
Abloh™️, on Wednesday, June 19. Ending with OTW by Vans
Checkered Future, these moments set the stage for a new
storytelling approach launching this July.
Notable Voices
"We have worn out tons of white Vans
over the years, it was time we get fresh ones."
- JUSTICE
"We live and make music in the 18th arrondissement, and it's
wild that Vans is taking over the most iconic park in our hometown!
We're super excited to DJ for Paris' "Fête de la Musique" and Go
Skateboarding Day. Vans is bringing people together with style,
blending skate, music, and art." - Busy P
"Skating with a massive party is always a good time, but this
was next level." - Curren
Caples,
Vans Athlete
"OTW continues to elevate and disrupt the way we think about
skateboarding against the backdrop of key cultural moments. From
the music, to the skateable installation, and this iconic location,
OTW embodies our purpose, spirit and attitude rooted in
skateboarding."
- Ian Ginoza, Vice President,
Creative Director for OTW by Vans
"Over 50 years of Vans events, and this moment is one of the
best. Skateboarding, our athletes, our community all together in
this special place is one for the history books."
- Steve Van Doren, Vans
Ambassador and Son of the Founder
Media Contact
vans@dlx.co
About Vans
Vans®, a VF
Corporation (NYSE: VFC) brand, is the leading skateboarding and
original action sports footwear, apparel and accessories brand.
Vans® authentic collections are sold in more than
100 countries through a network of subsidiaries, distributors, and
international offices. Vans® has more than 2,000
retail locations globally including owned, concession and
partnership doors. The Vans® brand inspires and
empowers everyone to live "Off The Wall", embodying the youthful
spirit of freedom, non-conformity, and relentless drive to push
culture forward across action sports, music, art and design.
About OTW by Vans
OTW by Vans is the most
aspirational expression of Vans rooted in celebrating
skateboarding's impact on every facet of culture. OTW by Vans
pushes the boundaries of product design and brand experiences with
innovators from skateboarding, art, fashion, design, and
entertainment. OTW by Vans products are sold through otw.vans.com,
and a curated selection of global wholesale partners.
Vans, "Off The Wall" Since '66
otw.vans.com
instagram.com/otwbyvans
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