BOSTON,
Mass., May 9, 2024 /PRNewswire/ -- VUE Health, a
Boston-based healthcare
advertising agency, has hired Zara
Baker as Chief Digital Innovation Officer. Zara is an
MIT-trained innovator and a former
scientist with over two decades of healthcare and life science
industry experience that spans the US and EU markets within agency
and corporate environments. Her expertise includes digital and AI
transformation, commercial strategy, launch planning, creative
innovation, leadership development and data analytics. Zara will
drive digital transformation across VUE Health and the agency's
client portfolio and will be launching VUE Lab, a generative AI hub
where the industry's brightest minds in science, arts, and
engineering will come together to build cutting-edge creative
products.
Before joining VUE Health, Zara advised several pre-commercial
biotechnology startups and healthcare consulting agencies in a
fractional Chief Digital Officer (CDO) capacity. Before that, she
was the head of omnichannel strategy at Ionis Pharma and held
senior digital roles at various healthcare and biopharma companies.
Throughout her career, Zara has leveraged human-centered innovation
to empower people and to realize her commitment to improve
healthcare access for patients with unmet needs.
"Digital innovation is so important so that we can help
patients and healthcare professionals learn more, faster and more
reliably. The addition of Zara to the VUE team is moving us
light years ahead of where we were," said Kathryn Wilson, CEO. "Zara is such an
innovative thinker and problem solver and a real team player. She
seamlessly has integrated into the agency and always surprises us
with her unique ideas."
"In the era of hyper-innovation agile companies have a
competitive edge and I am excited to be a part of an adaptive
agency that is committed to empowering healthcare clients through
impactful work aligned to our client's business goals," said Zara.
"I admire VUE Health for its collaborative culture, leadership,
impressive clients and for being one of the best woman-owned
agencies in the New England area."
For more information, please contact
Susan Torres
info@vuehealth.com
617-440-8003
Social: Facebook, LinkedIn
Learn more about us on our website.
About VUE Health: VUE Health is a Boston-based, full-service pharmaceutical
advertising agency focused on innovation, advancement, and the
fearless pursuit of bringing science, education, and medicine to
those in need. VUE Health is also certified as a Women's Business
Enterprise (WBE) by WBENC. This prestigious certification
acknowledges our woman-owned and operated business, meeting WBENC's
rigorous standards. We're proud to empower women in business and
promote diversity. We skillfully navigate healthcare brands'
challenges with strategies grounded in understanding and creatively
innovate to drive success.
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SOURCE VUE Health