Weaver's Book Debunks the Mythical Origin
Story of Jack Daniel and His Master
Distiller Nearest Green, Solidifying Their Legacy as One of
America's Greatest True Stories
SHELBYVILLE, Tenn., June 18,
2024 /PRNewswire/ -- Today marks the highly
anticipated release of Love & Whiskey: The Remarkable True
Story of Jack Daniel, His Master
Distiller Nearest Green, and the Improbable Rise of Uncle
Nearest written by Fawn Weaver, founder and CEO of Uncle
Nearest Premium Whiskey. After a few months of overwhelming
pre-order success with Love & Whiskey earning Amazon's
top Mover & Shaker spot in addition to holding the No. 1 spot
in seven of its eight categories throughout the first pre-order
week, the book will now be on shelves across the US, including in
retailers such as Barnes & Noble, Amazon, Target, Hudson, and
hundreds of independent bookstores throughout the country. The
book's launch follows Weaver's historic achievement of signing over
25,000 preordered copies in just 24 hours, a new record recognized
by Guinness World Records.
![Uncle Nearest Premium Whiskey (PRNewsfoto/Uncle Nearest Premium Whiskey) Uncle Nearest Premium Whiskey (PRNewsfoto/Uncle Nearest Premium Whiskey)](https://mma.prnewswire.com/media/1522401/Uncle_Nearest_Premium_Whiskey_Logo_1.jpg)
Love & Whiskey, published by award-winning book
producer and publisher Melcher Media, is capturing the
attention of readers and critics alike. Publishers Weekly gave it a
starred review, noting "It's a powerful portrayal of a largely
hidden American history." The book delves into the life and legacy
of Nearest Green, the African American distilling genius pivotal in
the creation of Jack Daniel's. Set
against the backdrop of Lynchburg,
Tennessee, it weaves a thrilling blend of personal
discovery, historical investigation, and the revelation of a
long-overlooked story. Love & Whiskey invites readers to
witness a story of enduring friendship, resilience, and the impact
of giving credit where it's long overdue. It's an inspiring tale of
how uncovering the past can forge new paths and how the spirit of
whiskey has connected lives across generations.
"At its core, this book is about love and hope," says Weaver.
"At a moment in America's history, where we're all searching for
those four-letter words, Love & Whiskey delivers that in
spades."
Through extensive research, personal interviews, and uncovering
long-buried documents, Weaver highlights the remarkable bond
between Nearest Green and Jack
Daniel. Daniel's efforts to ensure Green's legacy reflect
his deep respect for his mentor, teacher, friend, and first master
distiller, making this story one of the greatest examples of
allyship in American history. Jack's dedication extended to
preserving the stories and achievements of Green's descendants, who
continued working alongside Daniel's descendants for
generations.
As Weaver intertwines her present-day quest with the historical
threads of Green and Daniel's lives throughout the book, she also
describes how she paid homage to their legacy by launching and
spearheading the creation of Uncle Nearest Premium Whiskey. Valued
conservatively by Forbes at $1.1
billion, it is the fastest-growing bourbon company in
American history and the world's most-awarded bourbon and American
Whiskey for the past five years. Readers of Love &
Whiskey get a firsthand account of how Weaver built this
company against all odds, creating a new blueprint by rejecting
conventional wisdom.
The Love & Whiskey Unfiltered book tour kicks off today with
a sold-out event at the National Press Club in Washington, D.C., followed by another sold-out
event at the Hard Rock Hotel in Tampa,
Florida. This revolutionary tour features a bold, new
approach: no celebrity or influencer host. Instead, Weaver will
directly answer unfiltered questions from the audience, making the
audience the true host of the event. This unprecedented format
allows for an intimate and engaging experience where attendees can
interact directly with one of the most talked-about CEOs in
America.
Accompanying Weaver on the tour is Victoria Eady Butler, fifth generation Nearest
Green descendant and four-time Master Blender of the Year, who will
lead an exclusive tasting of four single barrels and blends she
created exclusively for this tour. This unique element enhances the
experience, offering attendees a deeper appreciation of the craft
behind Uncle Nearest Premium Whiskey.
- June 18: National Press Club,
Washington DC (Sold Out)
- June 19: Hard Rock Hotel,
Tampa FL (Sold Out)
- June 21: Hyatt Regency,
Atlanta GA (VIP Sold Out, General
Admission Available)
- June 25: DuSable Black History
Museum, Chicago IL (VIP Sold Out,
General Admission Available)
- June 27: Hudson BHM Airport,
Birmingham AL (VIP Sold Out,
General Admission Available)
- June 29: Newfields, Indianapolis, IN (VIP Sold Out, General
Admission Available)
- June 30: Nearest Green Distillery,
TN (VIP Sold Out, General Admission Available)
- July 14: Portland Center Stage, OR
(VIP Sold Out, General Admission Available)
- July 24: 21 C Art Museum Hotel,
St. Louis MO (VIP and General
Admission Available)
Tour tickets can be purchased here, and press credentials are
being offered for each event with a private press event held prior
to each one. Additional dates are being added, and tickets are
available now.
About the Author
Fawn Weaver, is an entrepreneur, historian, and the founder of
Uncle Nearest Premium Whiskey. She is one of only five Black
American women in history to found and lead a $1B+ company.
About Uncle Nearest Premium Whiskey
Uncle Nearest Premium Whiskey pays tribute to the world's
first-known African American master distiller, Nearest Green. The
brand's portfolio boasts the Most Awarded Bourbon and American
Whiskey titles for the years 2019, 2020, 2021, 2022, and 2023
amassing over 1,251 awards and accolades since its launch in 2017.
Uncle Nearest is currently available in more than 45,000 stores,
bars, hotels, and restaurants, as well as its 458-acre Nearest
Green Distillery in Shelbyville,
Tenn. For more information, please visit the, and follow on
Instagram and Facebook @unclenearest.
About Melcher Media
Founded in 1993 by Charles Melcher, Melcher Media has produced and
published award-winning stories for top-notch authors, companies,
and media properties for more than thirty years. The company. Has
published 32 New York Times
bestsellers and meets its clients at every stage of the creative
process to help them find solutions that demand attention, stoke
curiosity, and reward repeated interactions. Its sophisticated and
immersive design sensibility has helped them put more than 15
million copies of their titles into print, including
New York Times bestsellers such
as Hamilton: The
Revolution, Kobe Bryant's The
Mamba Mentality, Stranger Things: Worlds Turned Upside Down,
Oprah Winfrey's Food, Health and Happiness, and
Al Gore's An Inconvenient
Truth.
![Fawn Weaver's Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest Debuts on June 18 Fawn Weaver's Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest Debuts on June 18](https://mma.prnewswire.com/media/2441972/LwNAvailbeNowAdArtboard_1_copy_2.jpg)
View original content to download
multimedia:https://www.prnewswire.com/news-releases/uncle-nearest-founder-fawn-weavers-groundbreaking-book-love--whiskey-debuts-nationwide-after-shattering-world-record-with-over-25-000-preorder-signings-in-24-hours-302175852.html
SOURCE Uncle Nearest Premium Whiskey and Melcher Media