WINSTON-SALEM, N.C., May 22, 2024
/PRNewswire/ -- TrueLook, a leading provider of construction camera
technology, is pleased to announce the appointment of Roger Yarrow as its Chief Executive Officer,
effective immediately. Yarrow, a co-founder who previously served
as TrueLook's Chief Operating Officer, brings a wealth of
experience and a deep understanding of the company's vision and
operations.
During his previous role as Chief Operating Officer, Yarrow
played a crucial part in molding TrueLook's technical direction and
operational structure. His contributions were instrumental in
advancing the company's offerings. Before joining TrueLook, Yarrow
held key positions at IBM and Xerox, honing his skills in systems
administration, programming, and hardware development.
"Roger's proven track record of leadership, coupled with his
deep understanding of technology's role in transforming the
construction industry, makes him the ideal choice to lead TrueLook
into its next chapter," said Matthew
Roszak, Chairman and Co-Founder of TrueLook. "His vision and
strategic acumen will be invaluable as we continue to innovate and
expand our offerings to meet the evolving needs of our
clients."
Under Yarrow's leadership, TrueLook aims to enhance its market
presence and product portfolio, which includes state-of-the-art
construction cameras and advanced analytics. His appointment comes
at a crucial time as TrueLook looks to capitalize on the rising
demand for advanced construction technology solutions, with a focus
on providing comprehensive jobsite visibility.
Yarrow expressed his enthusiasm for his new role by saying,
"Being appointed as CEO of TrueLook is truly an honor. It has been
an amazing journey with an exceptional team, and I am excited about
the impact our technology is making in the construction industry. I
am looking forward to building upon our success and pushing the
boundaries to better serve our clients, the industry, and our
organization."
Outside of his professional achievements, Yarrow enjoys
traveling with his family and mountain biking, activities that
reflect his adventurous spirit and commitment to balance in
life.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/truelook-appoints-roger-yarrow-as-chief-executive-officer-302152011.html
SOURCE TrueLook