The first partnership through Google Cloud delivering
hyper-personalized consumer experiences.
HELSINKI and CHICAGO and LONDON, July 17,
2024 /PRNewswire-PRWeb/ -- Revieve®, a leader in
personalized digital brand experiences for global brands,
retailers, and digital service providers in the beauty, skin,
health, and wellness sectors, and a Google Cloud partner, have
announced a groundbreaking partnership with Trinny London, the global, digital-first
skincare, hybrids and makeup brand. This collaboration launches the
Trinny London Digital Skincare Advisor, a Revieve AI-powered
solution on Google Cloud infrastructure set to revolutionize
skincare consultations.
Enhanced by Revieve's Enterprise Beauty Platform and the
technological prowess of Google Cloud, this advanced virtual skin
analyzer delivers rapid, personalized recommendations from
Trinny London's extensive range of
high-performance skincare products. By leveraging sophisticated
algorithms and detailed data analysis, the platform offers tailored
skincare advice that transforms users' skincare regimens with
precision and ease.
Designed as a comprehensive guide, this innovative Digital Skin
Advisor experience leverages cutting-edge AI technologies to
analyze selfies and understand detailed consumer preferences,
including lifestyle behaviors and unique skin needs. Using advanced
AI to detect skin conditions and characteristics from selfies,
combined with individual preferences, users quickly receive
tailored skincare suggestions and customized routines from
Trinny London's extensive product
range within moments.
This AI-driven experience puts a comprehensive skincare guide at
shoppers' fingertips wherever and however they shop, providing
users with the insights needed to make informed decisions about
their skincare and optimizing outcomes based on their unique
profiles.
With 71% of consumers expecting personalized interactions, the
Trinny London Digital Skincare Advisor marks a step towards the
company's mission to help customers fearlessly feel their best
selves by enabling users to select the most effective products for
their skin.
"Revieve is thrilled to launch this pioneering skincare solution
alongside Trinny London, supported
by the power of Google Cloud. This collaboration represents a
fusion of beauty and advanced technology, setting a new standard
for personalized skincare. We are excited to see how our combined
efforts will enhance consumer engagement and satisfaction in a
market that increasingly values customization and precision," says
Sampo Parkkinen, CEO of Revieve.
As this partnership evolves, Trinny
London and Revieve are committed to continually refining the
digital skincare experience, advancing the beauty industry through
the potential of AI technology and personalized digital
interactions.
"We are delighted to support Trinny
London and Revieve in this innovative endeavor. This
partnership underscores our commitment to transforming industries
through technology, and we're thrilled to see how this
collaboration will drive forward the next generation of consumer
health and beauty tech. This collaboration will accelerate our
concept of the modern store, bringing cutting-edge technology and
enhanced customer experiences to the forefront," says Paul Tepfenhart, Global Director at Google
Cloud.
About Revieve
Revieve is the preferred provider to beauty brands and
retailers, delivering a digitally-driven, personalized brand
experience through its enterprise-grade beauty and wellness
technology platform. At the cutting edge of the beauty and wellness
industry, Revieve leverages a broad, versatile range of AI
technologies, including advanced Generative AI, to deliver next-gen
consumer experiences.
Revieve offers a digitally-driven, personalized brand experience
through its enterprise-grade beauty and wellness technology
platform, serving cross-category, cross-channel, and throughout the
customer journey.
Revieve's trusted solutions portfolio includes the AI Skincare
Advisor, AI Makeup Advisor, AI Makeup Artist with Virtual Try-On,
AI Suncare Advisor, and more. The platform seamlessly integrates
personalized shopping solutions, driving tangible business value by
increasing consumer engagement, conversion, and basket size across
all digital in-store and online brand touchpoints.
Revieve's solutions are also available on Google Cloud
Marketplace, ensuring easy integration and accessibility.
About Trinny London
Founded in 2017 by Trinny
Woodall, Trinny London is a
global skincare, skincare/makeup hybrids and makeup brand on the
mission to help customers fearlessly feel their best self.
Trinny London's Match2Me technology
enables industry-leading personalization for customers, with half
of the brand's customers using the technology when purchasing. Some
of the brand's most loved products include Bounce Back, BFF SPF 30
Cream and Miracle Blur. Visit www.trinnylondon.com or find the
company on Instagram, Facebook and YouTube at @trinnylondon. You
can also listen to Trinny Woodall's
podcast "Fearless" here.
Press Contacts:
Irina Mazur
Chief Product and Marketing Officer
irina@revieve.com
Vitalia Vasilkova
Marketing Director
vitalia@revieve.com
www.revieve.com
Media Contact
Vitalia Vasilkova, Revieve, 1 2145187812, vitalia@revieve.com,
www.revieve.com
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SOURCE Revieve