WILLINGTON, England, June 27,
2024 /PRNewswire/ -- Bionical Solutions, a
leading provider of technology enabled engagement and healthcare
services to global pharmaceutical, biotech, healthcare companies
and the NHS, today announced the appointment of Tom Tacon as Business Unit Director of Bionical
Virtual Engagement, formerly Bionical Solutions Commercial
business. Tom will join the company on July
1st.
Tom is a skilled sales and marketing executive who has almost
two decades' experience working for blue chip pharma and med tech
companies, including Daichi Sankyo, Coloplast, Boehringer Ingelheim
and GSK.
At Daichi Sankyo, where he has worked since 2017, Tom
spearheaded a multi-channel marketing approach – including setting
up a virtual sales force, creating bespoke digital sales content
and leading field sales teams. He has been involved in several
highly successful UK product launches, both as a Regional Business
Director (2017 – 2022) and more recently as the Brand Manager
within their important cardiovascular franchise.
Bionical Virtual Engagement is the rebranded Commercial division
of Bionical Solutions and was formerly known as Multi-Channel
Engagement. Bionical Solutions is in the process of
demerging two of its business divisions, Multi-Channel Engagement
(Commercial) and Health Outcomes (Clinical), into separate legal
and operating entities within the parent company to afford each
business greater autonomy to focus on its specific growth
requirements and better meet the needs of clients. The demerger of
Bionical Virtual Engagement will complete on 1 July 2024 and Bionical Health on 1st
August.
Gareth Davies, joint CEO at
Bionical Solutions, commented: "Tom's appointment comes at
an exciting time for Bionical Virtual Engagement as it forges an
independent path providing an essential service to pharma, medtech
and healthcare companies looking to enhance engagement with
prescribers. Tom's huge experience leading sales teams and setting
up multi-channel engagement strategies will be of enormous benefit
to the company and our clients."
Tom Tacon, newly appointed
Business Unit Director of Bionical Virtual Engagement, said:
"It is a huge privilege to be given the opportunity to lead
Bionical Virtual Engagement. I am looking forward to working
closely with the team and continue to elevate our business to new
heights and empower our clients to consistently deliver exceptional
customer experience."
About Bionical Solutions
Bionical Solutions is a rapidly growing
international provider of technology enabled engagement and
healthcare services to global pharmaceutical, biotech, healthcare
companies and the NHS. Through its three businesses - Bionical
Solutions, Bionical Virtual Engagement and Bionical Health - the
company provides education and support to healthcare professionals
and patients, and delivers personalised experiences through the
optimal blend of human interactions and technology.
For more information, please visit
https://www.bionical.com/home
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SOURCE Bionical Solutions