DOW JONES NEWSWIRES 
 

Time Warner Inc. (TWX) and Google Inc. (GOOG) inked a deal that will allow YouTube to host content from Time Warner-owned television shows and movies.

The pact is the Internet giant's latest move to goose revenue from YouTube, a popular video site Google bought for $1.65 billion. Google has been under growing pressure to show it can make money from the site, but last month it said it expected YouTube to be profitable in the not-too-distant future.

Previously, YouTube has added content from Sony Corp. (SNE) unit Sony Pictures Entertainment, MGM Studios Inc. and others. It also struck a less-comprehensive deal with Walt Disney Co.'s (DIS) ABC network for clips of sports highlights and other content.

Under the latest agreement, videos from Time Warner properties will appear on YouTube and across Google's product suite. Clips will include advertising, with time sold by Warner Bros. Entertainment and Turner Broadcasting System. Time Warner's properties will share ad revenue with YouTube. YouTube will also feature Time Warner content in marketing and promotional campaigns, including display ads.

The two companies already work together through another Time Warner property - HBO - which has added promotional content from some of its shows including "True Blood" and "Entourage" since last year.

Others haven't been so willing to intertwine their products with the site. Viacom Inc. (VIA), for example, sued Google in 2007 saying the company didn't do enough to prevent the appearance of its content.

YouTube also lost out when Disney struck a deal with competitor Hulu. Hulu is a joint venture of General Electric Co.'s (GE) NBC Universal and News Corp. (NWS). News Corp. owns Dow Jones, publisher of this newswire.

Time Warner's shares were up 27 cents to $27.11 in recent trading, while Google's stock fell $2.35, or 0.5%, to $442.93.

-By John Kell, Dow Jones Newswires; 212-416-2480; john.kell@dowjones.com