SHANGHAI, July 23,
2024 /PRNewswire/ -- Thyseed, a leading Chinese
maternal and infant brand, and BASF, a global chemicals
industry giant, have officially signed a strategic partnership
agreement aimed at advancing the baby products industry. The
collaboration was announced at an event titled "Global Synergy for
Safe-guarding Newborns," where Thyseed founder and CEO, Mr.
Wang Hao, and BASF's vice president
of global business management specialty polymers, Ms. Mia Pettersson, formalized the agreement.
The collaboration signifies not only the achievement of a
strategic alliance but also a new beginning for Thyseed and BASF
working together. Both parties aim to lead the baby industry
towards healthier growth and provide newborns worldwide with
premium, safer feeding products, setting new benchmarks in quality
and safety.
At the event, Mr. Wang traced Thyseed's history in the infant
feeding products sector since its establishment in 2016,
highlighting the company's unwavering commitment to its "Design
from Love" product philosophy, which places user needs and
experiences at the forefront of all innovations. Thyseed's
introduction of transition feeding bottles, with sales topping five
million units, illustrates its robust market presence and the
strong trust it has cultivated among consumers.
Thyseed's collaboration with BASF focuses on sourcing safer
materials and expanding its global market presence. Key aspects of
the collaboration include the adoption of Polyphenylsulfone (PPSU)
materials and technology exchange.
Mr. Wang expressed optimism about the strategic partnership,
noting the anticipated positive impact on Thyseed's global
expansion and enhancement of its international competitiveness. He
reiterated the company's commitment to relentless innovation and to
maintaining the highest safety standards in the production of baby
products.
BASF, with a workforce of approximately 112,000 employees
worldwide and sales totaling 68.9 billion
Euros in 2023, is renowned in the chemical industry for its
expertise, particularly in Ultrason® Polyphenylsulfone (PPSU)
materials used extensively in the baby products sector,
underscoring its market leadership.
Ms. Mia Pettersson highlighted
BASF's guiding philosophy of leading innovation in chemical
technology while pursuing economic, social, and environmental
sustainability.
She further emphasized the critical role of safe materials in
the infant product industry and noted that the strategic
partnership with Thyseed seamlessly aligns with both companies'
forward-looking goals and business strategies. Through the
collaboration, BASF contributes its technical expertise and
enhances supply chain synergies with Thyseed, driving technological
advancements and efficiencies through technical exchange and
co-development of novel, safer materials. Ms. Pettersson also
underlined the joint efforts of Thyseed and BASF to raise the
safety and quality standards of baby products worldwide.
The event gathered stakeholders from both companies, including
distributors from Thyseed's and Wacker's global networks, loyal
customers, and media professionals, signaling a new phase in their
joint mission to better newborn care worldwide.
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official website: shop.thyseed.com
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SOURCE Thyseed