PARIS, May 15, 2024
/PRNewswire/ -- From navigation to conversions, SaleCycle's
end-to-end approach draws on more than 10 years of expertise and
helps over 500 active clients around the world across three main
business sectors — retail, fashion and travel.
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Its objective? Turning visitors into buyers and
generating up to 10% additional revenue. Over the past year,
SaleCycle has helped its clients recover nearly 1.7 billion euros in turnover.
They have many clients including IKEA, ZaraHome, H&M,
Nike, Versace, Best Western, Vodafone, TAP Portugal and much
more.
SaleCycle is entering a new era, what is changing
specifically?
SaleCycle was historically a known solution for basket
abandonment emails, with a business model based on performance.
Since its creation, this business model has never been questioned,
until today.
In a constantly evolving ecosystem, SaleCycle needed to take the
necessary step back to rethink its business in order to be closer
to the expectations of this demanding market.
In the words of Fabien Sanchez,
CEO at SaleCycle:
"We have solutions that perform with results that speak for
themselves, a team of Account Managers whose quality of service is
no longer to be proven, and overall, satisfied renowned clients,
some of whom have been with us since our inception. This shows
their loyalty to us and especially the performance of our
solutions. It's time for us to dare to put ourselves out there and
step into the spotlight."
A new visual identity for a new era
Our logo embodies the essence of perpetual motion and
continuity, symbolising the infinite cycle of commitment and
interaction. It is the cornerstone of our brand identity and
reflects our commitment to connecting and evolving in a fully
transparent way.
Why this choice of colours?
"We wanted to breathe new life into SaleCycle and revive our
brand. Our new colour palette reflects our personality and values.
From the warmth, softness, and elegance of ivory, to the bolder and
more contrasting purple, to orange, our primary colour that brings
some spark and vitality. This rebranding adds a fresh and dynamic
touch with this new sparkling and assertive visual identity."
explains Stéphanie de Launay, Brand & Communication Manager
More than a new visual identity, a new approach
SaleCycle has embarked on a much deeper transformation today,
beyond the aesthetic aspect and visual identity.
Its mission? To help businesses thrive in the digital age
by offering cutting-edge solutions that drive meaningful engagement
and sustainable growth.
In the words of Fabien Sanchez,
CEO of SaleCycle:
"Through constant innovation and unwavering commitment,
SaleCycle strives to be the catalyst for positive change in the
digital landscape, fostering our clients' and partners'
success."
Its vision? To revolutionise the way businesses connect
with their clients, offering innovative solutions that transcend
borders and inspire authentic, fruitful and lasting relationships.
By exploring new paths and embracing technological evolution, we
envision a future where every interaction brings meaning and
opportunity.
A new approach for a new start
Over the years, SaleCycle has been able to adapt to new market
standards, requirements and regulations, especially with the
arrival of the GDPR.
"With the end of third-party cookies, brands are much more
demanding and want to understand better. Since our technology is
not based on cookies, there's no impact for us. SaleCycle is
reinventing itself by proposing a new business model. The goal is
simple; to be more transparent and give a better understanding of
our offer and differentiating elements. With the performance model,
we were held back in what we wanted to propose. Over the years, we
have been able to observe and analyse major trends, as well as our
clients' needs. We're therefore moving from a tailor-made approach
to an end-to-end one, based on three modules: Reach - Retain -
Re-engage. This new offer allows a more complete client
interaction" explains Fabien
Sanchez, CEO of SaleCycle.
What are these modules?
With its end-to-end approach, SaleCycle helps you implement a
winning e-commerce strategy, learning to better understand the
client journey of your site and optimise it in order to be present
at all key moments to promote the completion of the purchase by the
user and to make it remain in your purchase tunnel afterwards.
Are you also concerned by these retention and re-engagement
issues? Our experts will be happy to answer your questions and
assist you.
I want to talk to an expert now!
Contact:
SaleCycle
stephanie.delaunay@salecycle.com
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SOURCE SaleCycle