GLENDALE
HEIGHTS, Ill., May 22, 2024
/PRNewswire/ -- Van Der Hagen, a
leading provider of high-quality safety razors and shaving products
for men, is excited to announce its expansion into the women's
shaving space with the launch of Lady Van
Der Hagen, a new line of premium shaving products
designed specifically for women.
"Breaking into the female shaving space was the natural next
step for Van Der Hagen and our goal
of providing a luxurious shaving experience and quality products to
a wider audience," says Ignacio
Sola, Director of Marketing. "With this new expansion, we're
doubling down on our commitment to reshape the shaving space into a
ritualistic, relaxing experience for all users."
The complete collection is now shoppable at
Giant/Martin's and Big Y stores, soon coming the Hy-Vee's
stores and continues to expand nationwide and it is available on
VanDerHagen.com, is all under $10 and includes a range of luxurious shaving
products designed to provide a close, comfortable shave while
nourishing and moisturizing the skin.
"By expanding our partnership with Giant/Martin and Big Y, Lady
Van Der Hagen has been able to
increase accessibility to female consumers for their luxury shaving
needs, further establishing the brand's growth and impact
throughout the women's shaving industry," says Joseph Petracca, Executive Director of
Sales.
The four-piece collection is outfitted with the following:
- Unscented Shave Cream ($9.49) - This women's shave cream
is especially formulated for a smooth glide. This scent-free
formula is designed to minimize the risk of skin irritation while
offering a close shave. The moisturizing formula helps soften the
hair and hydrate your skin, making way for a comfortable shave
process. Great for every area of the body.
- Scented Shave Cream ($9.99) - Elevate your daily routine
with an infusion of elegance, quality, exotic fragrance and
sophistication. Specially crafted for women, this rich and smooth
formula ensures a flawless shave, leaving your skin pampered and
radiant. Ideal for all skin types, it's a touch of opulence for
every woman's grooming experience.
- Flawless Glide Razor ($7.99) - Our 4-blade razor,
featuring innovative rubber technology, ensures a close and
comfortable shave on all areas. The ergonomic handle, swivel
contour, and safety travel case elevate your shaving routine for a
flawless experience anywhere you go.
- Flawless Glide 3-Pack Replacement Cartridges ($9.99) -
Ensure a smooth, comfortable shave every time with our replacement
4-blade cartridges, specially designed to snap onto our Flawless
Glide razor handle. Our cartridges boast 4 precision blades,
skin-protective rubber, a lubricating strip and a swivel contour
that allows our razor to glide over curves and hard-to-reach areas
comfortably and safely. Each pack contains 3 cartridge razors so
you can get the close shave you crave.
About Lady Van Der
Hagen
Lady Van Der Hagen is a premium
shaving brand designed specifically for women to empower and
elevate the ritual of shaving. Our mission is to empower women to
embrace their beauty and achieve a flawless shaving experience
through high-quality, thoughtfully designed products. With
precision engineering, luxurious materials, and elegant aesthetics,
Lady Van Der Hagen transforms
shaving from a mundane task into a pampering ritual.
About Universal Beauty Products Inc.
Since 1995 Universal Beauty Products, Inc. has been creating the
highest quality of Personal Care Products for all types and
textures of hair for Men and Women both for the USA and international markets. Today, UBP has
evolved and grown to 100+ employees. It is housed in a 200,000+
square foot facility with spacious offices, state-of-the-art
manufacturing facilities, and a wide array of technological tools.
Manufacture of brands like Van der
Hagen, Beard Guyz, Jamaican Mango and Lime, Via Naturals and
Salon Pro among others. For more information on Universal Beauty
Products, please visit www.universalbeauty.com
Media Contact: 5W Public Relations, ladyvanderhagen@5WPR.com
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SOURCE Universal Beauty Products Inc.