NEW
YORK, May 3, 2024 /PRNewswire/ -- MMA Global, a
not-for-profit organization, dedicated to elevating marketing
practices, is proud to announce that entries for the highly
anticipated 2024 SMARTIES™ Awards are officially open. This
prestigious program transcends a mere competition; it is a global
platform where visionary brands, agencies, and marketing
leaders convene to showcase their most impactful and innovative
campaigns, setting a benchmark for excellence.
The SMARTIES™ Awards boast a rich history of recognizing
groundbreaking marketing case studies. Moreover, their commitment
extends far beyond tradition. With a focus on innovative
solutions and measurable business impact, the program
continually evolves to reflect the dynamic marketing landscape.
This fosters a collaborative environment where the world's
brightest marketing minds come together to redefine the boundaries
of marketing success.
Understanding the diverse landscape of marketing excellence, the
SMARTIES™ program offers:
- SMARTIES™ X Global Awards: The pinnacle of
marketing achievement, recognizing the most exceptional campaigns
from all corners of the globe.
- Regional SMARTIES™ North America
Awards: Highlighting outstanding marketing
achievements within the vibrant US and Canadian markets.
Rohit Dadwal, CEO of MMA
Global APAC & Global Head of SMARTIES™ Worldwide,
underscores the program's adaptability: "The marketing landscape is
an ever-evolving ecosystem, driven by the constant emergence of new
technologies. The SMARTIES™ Awards reflect these changes by
recognizing groundbreaking innovations in AI, Retail media,
e-commerce, social media, and MarTech, particularly their ability
to deliver significant business impact and create positive societal
change."
SMARTIES™ winners receive industry recognition beyond the
trophy. They'll be added to WARC 100's ranking of the world's most
awarded campaigns and companies for media, as well as RECMA's
global scoring of media agencies, plus the MMA Business Impact
Index showcasing the best in marketing globally.
The 2024 SMARTIES™ Call for Entries on-time deadline is
July 12th, 2024. Marketers and
agencies of all sizes are encouraged to participate across
country-level, regional, and global categories. We have 28
categories listed within 6 channels used by modern marketers. Click
here to see channels and categories. A distinguished panel
comprised of esteemed industry leaders and senior brand marketers
will evaluate all finalists.
Highly coveted Gold, Silver, and Bronze accolades will be
awarded in recognition of outstanding entries. The most exceptional
campaigns will compete for the program's most prestigious honors:
Advertiser of the Year, Publisher/Media Company of the Year,
Enabling Technology Company of the Year, Agency of the Year and
Best in Show.
Are you ready for the world to witness your marketing
brilliance? Visit the relevant websites (linked above) to
access detailed information on award categories, the online
submission process, and updates regarding the upcoming SMARTIES™
gala (details to be announced in the second half of 2024).
About MMA Global: MMA Global is the leading global
trade association for marketers, providing essential resources and
expertise to empower marketers to navigate the complex world of
Marketing. With a commitment to driving innovation and
effectiveness, MMA Global plays a pivotal role in shaping the
future of marketing.
SMARTIES: SMARTIES is the prestigious marketing
awards program hosted by MMA Global, recognizing excellence in
Marketing. The SMARTIES Awards celebrate the most innovative and
impactful campaigns that push the boundaries of creativity and
drive measurable business impact in today's dynamic landscape.
Media Contact:
Rohit Dadwal
Global Head of SMARTIES™ Worldwide & CEO of MMA Global
APAC
Email: rohit@mmaglobal.com
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SOURCE MMA Global