Serena
Williams, Derek Jeter,
Dustin Johnson, Keegan Bradley, and More Join Renowned Founders
for Next Era of Cincoro
NEW
YORK, May 1, 2024 /PRNewswire/
-- Today, Cincoro Tequila, an award-winning
portfolio of luxury tequilas, revealed the addition of Team
Cincoro, a legendary line up of sports and business titans to the
Cincoro family. This move not only welcomes these legends
into Cincoro, as co-owners, but also extends an open
invitation to their fans to become part of the vibrant Cincoro
community. The new members of Team Cincoro represent the
height of greatness in their respective worlds and include heavy
hitters like 23-time Grand Slam Champion Serena Williams, MLB Hall of Famer Derek Jeter, professional golf champions
Dustin Johnson and Keegan Bradley, DraftKings Inc. co-founders
Jason Robins, Matt Kalish and Paul
Liberman among other prominent investors.
"Cincoro has always been special to me because of the authentic
friendships we've established around enjoying Cincoro and spending
time together, designing it, experiencing it, and tasting it. We
are constantly striving for greatness," said Cincoro Tequila
Co-Founder Michael Jordan. "And now
that we're welcoming in some of my closest friends to the business,
I'm looking forward to this next era of Cincoro alongside this
all-star team."
The full new ownership group also includes Founder &
Managing Partner of RedBird Capital Partners, Gerry Cardinale, The Lerner Family (Lerner
Enterprises and owners of the Washington Nationals), investing
legend and Co-CEO and Managing Partner of Silver Lake, Egon Durban, Midas List Investor
and FirstMark Co-Founder, Rick
Heitzmann, B-IKONIC Co-Founders Damien O'Donohoe and Sir
Paul Marshall, Co-Founder of Fenway
Sports Group, Tom Werner, and
Michael Strahan.
"Being part of Cincoro isn't just about business—it's about
championing a legacy of greatness. I love Cincoro. Just as I've
strived for excellence on the court, I recognize the dedication and
drive behind Cincoro and I'm thrilled to be part of the team,"
stated 23-time Grand Slam Champion, Serena
Williams.
Cincoro Tequila will also launch a new 375 mL bottle offering
with their award-winning Blanco,
Reposado, and Añejo expressions. The new size offering is perfect
for gifting and offers consumers the same beautiful design in a
more convenient size bottle. The 375 mL bottles will be available
for purchase online at Cincoro.com and in retail stores in early
May.
"Michael introduced me to the brand, and I've been an avid fan
of Cincoro Extra Añejo since it launched in 2019. I'm honored to
support Cincoro in its next era," said MLB Hall of Famer,
Derek Jeter.
As tequila sales continue to outpace all other traditional
spirit categories, Cincoro looks to continue to build its loyal
customer base in the US and is set to go international this summer.
The company will integrate Team Cincoro into strategic brand
activities including experiential activations, comprehensive media
plans, high-profile appearances, and more.
To bring the Cincoro Team together with the five founders
Jeanie Buss, Wes Edens, Emilia
Fazzalari, Wyc Grousbeck, and
Michael Jordan the company held its
first annual owners' meeting at Grove XXIII, Michael's private golf
course in Florida. The group
reviewed the brand plans, tasted a range of Cincoro Tequilas, got a
sneak peek at some innovation, and participated in an
ultra-competitive cocktail competition. Led by team captain
Serena Williams, the winning
cocktail, the Cincoro Cin-berry, will be available at Grove XXIII
for patrons to try as a refreshing and delicious finale to a day on
the course.
"Cincoro Tequila embodies greatness, and I love it," stated
professional golfer Dustin Johnson.
"I couldn't be more excited to be a member of Team Cincoro,
alongside all these exceptional athletes, and leaders in their
fields."
Cincoro Tequila was launched in 2019 by five NBA legends:
Jeanie Buss of the Los Angeles
Lakers, Wes Edens of the Milwaukee
Bucks, Emilia Fazzalari and
Wyc Grousbeck of the Boston Celtics,
and Michael Jordan. In nearly five
years, Cincoro has won over 28 awards in accredited spirits
competitions and is continuing to create the gold standard for
greatness in tequila.
For more information on Cincoro's newest team members or to
purchase the 375 mL bottles please visit www.cincoro.com.
About Cincoro
In July
2016, five friendly competitors met for dinner and bonded
over their shared passion for tequila. After many more adventures
together, this group of five founding partners set out with one
mission: to create the finest tequila anyone has ever tasted.
Cincoro Tequila is uniquely made with 100% Weber Blue agave from
private farms in both the highland and lowland regions of
Jalisco, Mexico. The agave is
hand-selected and slow-cooked in a small batch process, distilling
the highland and lowland tequilas separately, before blending them
together to create the Cincoro signature taste profile. This is the
heart of Cincoro: a naturally rich and delicious family of tequilas
that are smooth on the palate with a complex, long finish. Cincoro
Tequila is a taste experience unlike any other, created to be
sipped neat, but also to elevate cocktails. For more information
about Cincoro, please visit www.Cincoro.com and @Cincoro.
The Cincoro family portfolio offers five luxurious tequila
expressions with SRP per 750 mL bottle starting at $89.99 for Blanco, $109.99
for Reposado, $149.99 for Añejo,
$349.99 for Gold, and $1,699.99 for Extra Añejo and the core three
expressions available with SRP per 375 mL bottle starting at
$44.99 for Blanco, $54.99
for Reposado, and $74.99 for
Añejo.
Media Contact
Caitlin
Sawyer
ccs@cincoro.com
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SOURCE Cincoro Tequila