SAN LUIS
OBISPO, Calif., May 22, 2024
/PRNewswire/ -- Tastry, a consumer insights and artificial
intelligence technology leader in the wine industry, and Republic
National Distributing Company (RNDC), leading wholesale beverage
distributor in the U.S., launched "Sales Accelerator," a
collaborative, multi-faceted program designed to increase awareness
and sales for wine producers and retailers while transforming the
consumer shopping experience.
"We are excited to be working closely with RNDC," said Tastry
CEO, Katerina Axelsson. "The
partnership enables our organizations to be at the forefront of
innovation and provides a clear competitive advantage for our
mutual winery and retail clients."
The collaboration between RNDC and Tastry is centered on
integrating the power of artificial intelligence into the wine
industry. Tastry uses a proprietary methodology to associate
hundreds of chemical compounds and their effect on consumer
perceptions of flavor expressions in wine, ultimately pairing
consumers with the wines they will most likely favor. In
April, eRNDC launched a program to pilot Tastry AI on the platform,
incorporating Tastry AI's consumer insights into the product
discovery journey for on and off-premise buyers.
"It's an exciting time to be working with the Tastry team," said
David Lane, RNDC's Chief Supplier
Excellence and Growth Officer. "Tastry's offering represents the
future of the industry by harnessing advanced AI technology to
create greater efficiency and value for suppliers and retailers,
and by improving the ability to connect consumers with wines that
match their palate. This vision is aligned with RNDC's goal of
being the distributor of choice and connecting with
consumers."
The Sales Accelerator program is available as of May 22, 2024. For more information, please visit
Tastry.com/RNDC
About Tastry
Tastry was founded with the understanding that each palate is as
complex as a fingerprint. Powered by a proprietary chemistry
methodology and revolutionary AI technology, Tastry can predict
consumer preferences for products even before they hit the shelves.
Through online and retail technology solutions, Tastry is rapidly
transforming the process of purchasing and selling wine to help
wineries grow, drive retail loyalty, and streamline the shopping
experience to provide consumers with their favorite wine every
time. To learn more, visit tastry.com.
About Republic National Distributing Company
As a top beverage alcohol distributor in the nation, RNDC's
national reach helps suppliers build strategic relationships with
on- and off-premise customers to elevate their brands and reach
their target consumers. RNDC operates in 39 states including the
District of Columbia across
the United States. To learn more,
visit www.rndc-usa.com.
Press Contacts:
Andrea Gambardella
Publicist, Versalles Creative
andrea@versallescreative.com
Kanchan Kinkade
Vice President, Corporate Communications, RNDC
Kanchan.Achar@rndc-usa.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/tastry-and-rndc-launch-program-to-engage-next-generation-of-wine-consumption-using-ai-302151997.html
SOURCE Tastry