The 20-year industry veteran will oversee
internal marketing and business development efforts.
CHARLESTON, S.C., May 16, 2024
/PRNewswire/ -- TBA Worldwide (TBAWW), a collective of advertising
agencies and specialty marketing firms, is pleased to announce the
appointment of Courtney Olbrich as
Chief Growth Officer (CGO), effective immediately. The 20-year
veteran of the marketing and advertising industry joins TBAWW from
Brandon, a company within the TBAWW collective.
During her eight-year tenure at Brandon, she most recently
served as Director of Media, Analytics and E-commerce. In this
role, she led strategic media planning and execution for all
clients, launched the agency's e-commerce and retail practice, and
managed the day-to-day operations of the media department.
Throughout her career, she has worked with a broad range of
national, regional and local organizations, including professional
sports teams, e-commerce brands, automotive, healthcare, tourism,
legal, CPG and financial organizations.
As CGO, Olbrich will be responsible for driving growth across
TBAWW agencies. Her focus will include fostering innovation,
cultivating strategic partnerships, and delivering exceptional
value to clients. She will oversee the agencies' marketing and
business development efforts with a focus on optimizing content
marketing to enhance brand engagement and increase website traffic.
Additionally, she is tasked with implementing new technologies,
identifying new revenue streams, and providing strategic growth
guidance across all disciplines within the collective.
"Courtney has been instrumental in Brandon's significant growth
during her time here," said Scott
Brandon, CEO of TBA Worldwide. "Her experience in selling
integrated media, e-commerce and analytics solutions that deliver
high ROI for clients has taken our media team to the next level. We
are confident in her ability to develop and implement strategic
plans that will not only drive revenue for our agencies but also
secure high-level partnerships, solidifying our position as a
leading collective for digital marketing solutions."
To learn more about TBA Worldwide, visit tbaww.com, or to
request an interview with Olbrich, please contact Kristi Raines at kraines@tbaww.com.
About TBA Worldwide
TBA Worldwide is a fast-growing
independent collective of advertising agencies and specialty
marketing firms with a shared goal of providing brands with
data-driven marketing solutions. Anchored by Brandon, a fully
integrated marketing agency, TBA Worldwide is comprised of
full-service content production studio, Cineloco; performance and
SEO specialty agency, Eight Oh Two; social media and influencer
specialty agency, Joybyte; outdoor leisure-oriented marketing team,
TBA Outdoors; hotel digital marketing agency, TravelBoom; and more.
Collectively, the TBA Worldwide network has powered successful
campaigns for hundreds of national brands in a wide array of
industries. Learn more at tbaww.com.
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SOURCE TBA Worldwide