The No. 1 chili lime seasoning and No. 1
mayonnaise brand in the US announced a new collaboration, bringing
a flavor-filled dressing to the market.
NEW
YORK, July 17, 2024 /PRNewswire/ -- Tajín, the
No. 1 chili lime seasoning in the United
States*, has partnered with the No. 1 mayonnaise brand in
the nation, Hellmann's, to introduce Hellmann's new Chili Lime
Mayonnaise Dressing, made with Tajín Clásico seasoning. The new
creamy condiment features Tajín Clásico seasoning, a blend of chili
peppers, lime, and sea salt – offering mild heat and a hint of
zesty lime.
Tajín's unique flavor and Hellmann's iconic taste are coming
together to add an exciting spin to your favorite dishes in endless
delicious ways. These two beloved brands are uniting to bring a
burst of flavor to your meals.
"There are thousands of ways to enhance the flavors of your
favorite foods with the unique taste of Tajín," Haydee
Fernández, Director of Alliances for Tajín USA International, said. "We are so excited to
partner with an iconic American brand to prove this. Through our
partnership with Hellmann's, we are offering consumers endless ways
to enjoy their culinary creations with Tajín."
Fans of both iconic brands can experience the new chili lime
mayonnaise, made with Tajín, in a variety of recipes, most
notably: Mexican street corn (or elote), avocado toast,
tacos, salmon, grain bowl, lunch sandwiches, and wraps. The
fusion of flavors doesn't stop there – the new chili lime
mayonnaise is sure to be summer's hottest grill accessory all
summer long:
- Smear on buns for classic burgers
- As a dip for fries
- Stir into tuna, chicken, or egg salad
- Spread on a BLT sandwich or wrap
Tajín's seasoning adds additional flavor to Hellmann's
tried-and-true ingredients to provide a new spin on original
recipes for all to enjoy.
Hellmann's Chili Lime Mayonnaise Dressing, made with
Tajín is available at grocery stores nationwide for the
suggested retail value of $4.49. To
find more recipe ideas, visit www.tajin.com.
To learn the latest on Tajín, visit Tajin.com and follow Tajín
on all social channels at @TajinUSA.
About Tajín
Industrias Tajín is a Mexican-owned
company and market leader in both Mexico and the
United States in the chili powder category, in addition to
being one of the most important brands in producing and
commercializing products derived from chili worldwide. Today, it
has a presence in more than 65 countries around the world. Tajín
was founded in 1985, surprising consumers with the perfect blend of
mild chili peppers, lime, and sea salt. In 1993, Tajín made its
first export to the United States
and Tajín International Corporation was established in Houston, TX, from where all commercial
activity of the brand in the U.S. is managed. The brand arrived in
Central American and European markets in 2006. For more
information, visit www.tajin.com.
About Hellmann's
Hellmann's is committed to helping
people enjoy great tasting food for the simple pleasure it is,
without worry or waste. For over a century, the condiment
manufacturing brand has helped people turn even the simplest
ingredients into delicious meals. Hellmann's believes in the power
of taste, because when food tastes good, less of it gets wasted.
This belief has driven Hellmann's to be a force for positive
behavior change around household food waste. Hellmann's partnered
with experts to conduct one of the longest and largest consumer
behavior studies on household food waste working with 2,000
families in the US and Canada.
Hellmann's will continue to champion household food waste reduction
through its "Make Taste Not Waste" campaigns. For more information,
visit www.hellmanns.com.
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SOURCE Tajín USA