New Solution Enables Super Hi-Fi Powered Radio Stations to
Seamlessly Integrate Existing Broadcast Traffic into Super Hi-Fi's
Next Generation Radio Platform
LOS
ANGELES, Aug. 20, 2024 /PRNewswire-PRWeb/ --
Super Hi-Fi, the leader in AI-powered radio services for
broadcast and digital media companies, today announced the launch
of Rosetta Traffic, an innovative solution designed to seamlessly
integrate existing broadcast traffic tools directly into Super
Hi-Fi's fully cloud-based radio management and playout
services.
"It's encouraging to see Super Hi-Fi also investing in the radio
sector, bringing new technology to support broadcasters in
transitioning their operations to the cloud." said Jimshade
Chaudhari, CEO of Marketron.
With Rosetta Traffic, Super Hi-Fi customers can now deliver
broadcast advertising from leading ad traffic solutions, such as
Marketron and others, for over-the-air stations using Super Hi-Fi's
end-to-end cloud solutions, without modifying their existing
inventory management or reporting tools. Rosetta Traffic works by
reading and translating traffic logs and audio advertising in real
time; converting those assets into cloud-enabled advertising
breaks; playing the ads using Super Hi-Fi's cloud-based streaming
services; and sending back a fully compatible report that will
automatically integrate back into current solutions for reporting
and payments. Rosetta Traffic is designed to allow radio companies
to easily take full advantage of Super Hi-Fi's significant
operating efficiencies without having to retrofit any new traffic
solutions to do so.
"Our goal at Super Hi-Fi is to help transform the entire radio
landscape, so radio companies can thrive," said Zack Zalon, CEO of Super Hi-Fi. "Today, Super
Hi-Fi already delivers over 400 million programmatic ads per month
for our customers. Rosetta Traffic makes it easier than ever for
our partners to use that same reliable scale and capability -
together with proven, traditional traffic systems - in order to
streamline radio station operations and win in an ever changing
landscape."
"Marketron has been driving innovation in the radio industry for
over 50 years, offering robust traffic and revenue management
systems along with integrated digital sales enablement tools," said
Jimshade Chaudhari, CEO of Marketron. "It's encouraging to see
Super Hi-Fi also investing in the radio sector, bringing new
technology to support broadcasters in transitioning their
operations to the cloud. Super Hi-Fi's efforts complement our
industry-leading systems, helping our radio customers achieve
greater efficiency and effectiveness."
Key Features of Rosetta Traffic:
- Seamless Integration with Broadcast Traffic Solutions: Designed
to work seamlessly with all major traditional broadcast traffic
software, Rosetta Traffic ensures that radio stations can easily
integrate advertising directly into Super Hi-Fi stations without
the need to replace existing systems or processes.
- Programmatic Advertising Compatibility: Rosetta Traffic also
supports all major digital programmatic advertising platforms,
including Adswizz, Triton Digital, and Amperwave, enabling stations
to easily deliver audio advertising on the digital versions of
their streams. Super Hi-Fi currently delivers over 400 million
programmatic ads per month for its customers using this
platform.
- No Changes to Existing Systems: Rosetta Traffic integrates with
your current traffic systems, ad workflows, as-run reports and
financial reporting tools, ensuring a smooth transition without
disrupting your established processes.
Rosetta Traffic is available now for all Super Hi-Fi-powered
radio stations. To learn more about how Rosetta Traffic can
revolutionize your advertising management, please visit
www.superhifi.com/products/rosetta-traffic
About Super Hi-Fi
Super Hi-Fi is dedicated to the radical transformation of radio.
Founded in 2018, Super Hi-Fi offers a complete and robust radio
management platform powered by advanced AI. Designed to help radio
companies and digital media platforms thrive, Super Hi-Fi delivers
better quality listening experiences at drastically lower
operational costs than legacy tools and methods. The company powers
more than 2 billion radio production decisions each month for some
of today's biggest brands, including Audacy, Sonos Radio,
iHeartRadio, Peloton, Fubo and many others. Super Hi-Fi is based in
Los Angeles, California.
Media Contact:
Laura Morarity
Super Hi-Fi
Laura@rhymeconsulting.com
Media Contact
Laura Morarity, Super Hi-Fi, 1
3107810283, laura@rhymeconsulting.com, www.superhifi.com
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SOURCE Super Hi-Fi