QINGDAO,
China, Nov. 28, 2024 /PRNewswire/ -- On
November 26, the China Hotel Overseas
Investment Conference, hosted by Sunmei Hotels Group, was
successfully held at Mövenpick by Accor Qingdao Sunmei. During the
conference, Sunmei Hotels Group announced the establishment of
Sunmei Group International (SGI) and launched three overseas core
brands: SHANKEE, PENRO, and LANOU, marking a new chapter in the UAE
market. Distinguished guests attending included Mr Budi Hansyah, Trade Attache of the Embassy of
the Republic of Indonesia (KBRI
Beijing), Mrs. Evita SANDA, Director of Indonesia Investment
Promotion Center (IIPC) Beijing,
and representative from Chamber of International Commerce of
Kazakhstan.
Ma Yingyao, Chairman and CEO of Sunmei Hotels Group, has high
hopes for the UAE market, stating that the country requires the
presence of leading Chinese digital hotels. As a leading smart
economy hotel brand, SHANKEE Hotel aims to bring China's advanced hotel industry intelligence
and warm hospitality to broader international markets. Currently,
Sunmei Hotels Group's signed SHANKEE Hotel Dubai Longcheng is about
to open.
Zhang Gang, SVP of Sunmei Hotels
Group and CEO of SGI, states that SGI is strategically focusing on
cities like Dubai, Abu Dhabi, and Riyadh, which are pivotal to the economic and
tourism growth in the Middle East.
As of 2023, the average hotel occupancy rate in the UAE is 72%,
with Dubai at 78% and Abu Dhabi at 75%. The UAE hotel market has
seen unprecedented growth due to substantial government investment
in tourism and finance. For its overseas operations, the company
sees potential in mergers & acquisition and brand co-creation
alongside traditional models like direct operations and
franchising.
Building on over a decade of digital and intelligent operational
experience, SGI strategically focuses on four core
competencies: "smart marketing platform, smart site selection and
development, modular renovation, and intelligent operations".
In operations, SGI empowers overseas hotels with a 57.63% guest
contribution rate through the "Xinlimei" direct booking platform
for hotel members; it uses big data and AI to precisely target
prime locations; reduces construction time with modular renovation;
and enhances service efficiency and quality through intelligent
operation.
For users, it focuses on seamless check-in, smart spaces, and
intelligent experiences, using room automation and smart robots to
offer a next-generation smart accommodation experience
globally.
Speaking about the overseas expansion plans for the next decade,
The Group's Chairman and CEO Ma Yingyao stated: "We are committed
to steadily opening 100 hotels that earn twice the revenue of the
Chinese market, rigorously managing 1,000 outstanding and
high-quality hotels, covering 30 countries, and establishing an
international image for Chinese brands."
In recent years, the strong tourism demand, stable room rates,
and high occupancy rates have made the UAE a focal point for global
investors. SGI will continue to export its smart operational models
and innovative service concepts, providing UAE consumers with
superior, convenient, and personalized accommodation experiences,
enhancing the overall service level of the UAE hotel industry, and
further driving the growth of UAE tourism.
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