Denim Tears, Timberland, and Prada are among
the brands that made the biggest jumps on the secondary market in
2024
DETROIT, Aug. 6, 2024
/PRNewswire/ -- Current culture marketplace StockX today
released its latest trend report – Big Facts: Brands
Making Moves – identifying the fastest-growing brands across
its sneakers, shoes, apparel, and accessories categories. Based on
global sales data from the first six months of 2024 compared to the
same period in 2023, the analysis highlights key trends including
the diversification of the sneaker market, gains in the streetwear
space, and continued secondary market demand for non-sneaker
footwear brands.
"This report underscores the evolution in the resale markets,
and one of the largest brand rotations in recent history, which
creates an exciting time for consumers," said StockX CEO
Scott Cutler. "We're seeing the
power of creativity, marketing, storytelling and innovation from
smaller brands driving meaningful shifts in market share away from
the largest brands who have struggled to keep pace. We're
seeing that dynamic play out in what's trading on the
platform."
Key Report Highlights:
- Asics sees 600% growth, On remains a top five growth
brand: The running aesthetic isn't going anywhere, with Asics
leading as the No. 1 fastest-growing sneaker brand on StockX this
year. The continued success of the Gel-1130 and Gel-Kayano 14
played a big role in Asics locking in the top spot, but newer
silhouettes like the Gel-NYC and the GT-2160 also gave the brand a
boost. On made the top five ranking for the second year in a row,
seeing 63% growth over 2023 thanks to continued demand for
performance styles like the Cloud 5 and Cloud Monster. While
Saucony didn't meet the trade minimums required to be included in
the official ranking,1 it did lock in an
impressive 93% sales growth year-over-year on StockX. The running
shoe brand has used the playbook perfected by other sneaker labels
to build hype on the secondary market, recently rolling out
collaborations with Bodega, Jae Tips, and Callen Schaub.
- adidas leans on retro styles and performance basketball:
After not making the top five fastest-growing brands ranking in
2023, adidas nearly doubled sneaker sales on StockX in 2024. Credit
goes to retro silhouettes like the Samba (+86%), Gazelle (+312%),
and Spezial (+722%), which have seen double and triple-digit growth
over the last year. Anthony Edwards'
brand new AE 1 also played a big role, with nearly 20,000 trades of
the silhouette on StockX in the first six months of 2024. The
sportswear giant also saw a 115% uptick in sales of James Harden's performance line, led by the
Harden Vol. 8.
- Non-sneaker brands Timberland, Crocs find success with
collabs: Timberland is more than 50 years old, but with
increased marketing investment and big name partnerships —
including a collection with Supreme as well a much-anticipated
Louis Vuitton drop — the brand has
seen sales surge 184% on StockX. As the workwear trend remains as
popular as ever, Timberland is positioning itself for continued
success on the secondary market. Meanwhile, Crocs — which in 2024
celebrates five straight years of growth on StockX – saw sales
surge 52% year-over-year. This eclipses the growth Crocs achieved
between 2023 and 2022 (+26%). The brand continues to strike gold
with its collaboration strategy – recent collections with Japanese
manga series Naruto, SpongeBob SquarePants, and Toy Story have
performed well. Crocs has also seen consistent demand for the
latest releases from its Salehe Bembury partnership.
- High-growth apparel brands show promise for streetwear
space: Despite headlines claiming otherwise, StockX data shows
that streetwear labels new and old continue to command attention on
the secondary market. Denim Tears moved from the No. 3
fastest-growing apparel brand in 2023 to No. 1 this year with more
than 1,000% trade growth. While the brand's recognizable cotton
wreath collection is among its most popular, collections with
Offset and Levi's helped boost it to the top spot. Other names that
made the top five rankings include Yeezy (+145%) and Revenge
(+97%), a notoriously secretive brand that's known for its
graphics-heavy, punk-inspired pieces. Looking beyond the top five,
there are plenty of other winners to celebrate. Fear of God pulled
off 22% growth as Jerry Lorenzo
continues to garner praise in streetwear and high-fashion circles
alike. Trades of apparel from Stüssy — a pioneer in the space — are
up 25% year-over-year, and new entrants like British brand
Represent have also made gains (+96% YoY).
- Y2K trend helps push Prada to
No. 1 spot in accessories: With growing Y2K obsession and heightened demand among the Gen
Z audience, Prada locked in 560% growth in the accessories
category. Styles like the Symbole Sunglasses and pieces from the
brand's iconic re-nylon collection — which features bucket hats and
shoulder bags re-released in their original 2000s form — helped
push the Milan-based fashion house
into the No. 1 spot.
- IRL events boost the collectibles market: Timely events
can fuel heat on the secondary market, as proven by two of the
fastest-growing brands in the collectibles category. Amidst one of
the biggest world tours in music history, Taylor Swift's vinyl records have seen hockey
stick growth, helping to boost her collectibles catalog to 207%
growth on StockX year-over-year. Meanwhile, Pokémon collectibles
saw a surge (+1,025% year-over-year) thanks to a first-of-its-kind
exhibit at Amsterdam's Van Gogh
Museum.
For more information on the report, visit
https://stockx.com/about/sx-market-insights/big-facts-brands-making-moves-2024/.
About StockX
StockX is proud to be a
Detroit-based technology leader
focused on the large and growing online market for sneakers,
apparel and accessories, electronics, collectibles, and trading
cards. StockX's powerful platform connects buyers and
sellers of high-demand consumer goods from around the world using
dynamic pricing mechanics. This approach affords access and market
visibility powered by real-time data that empowers buyers and
sellers to determine and transact based on market value. The
StockX platform features hundreds of brands across verticals
including Jordan Brand,
adidas, Nike, Supreme, BAPE, Off-White,
Louis Vuitton, and Gucci; collectibles from artists
including KAWS and Takashi Murakami; and electronics from
industry-leading manufacturers Sony, Microsoft,
Nvidia, and Apple. Launched in 2016, StockX
employs over 1,000 people across offices and verification
centers around the world. Learn more at
www.stockx.com.
1 Only sneaker brands with at least
5K trades in H1 2024 were
considered
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