LONDON, Dec. 13,
2024 /PRNewswire/ -- Indonesia Spice Up The World
(ISUTW) arrives in the UK, bringing the vibrant flavours of
Indonesia's gastronomy to an
international audience. Spearheaded by Wonderful Indonesia of the Indonesian Ministry of
Tourism, this initiative unites government entities, businesses,
and local communities in a collaborative celebration of the
nation's rich cultural heritage. With Indonesia's status as The Mother of
Spices, this programme highlights the country's leadership in
spice and flavor.
With its six signature spices—pepper, nutmeg, clove, ginger,
cinnamon, and vanilla—Indonesia has earned its title as the spice
capital of the world. Through the *Indonesia Spice Up The World*
initiative, the country is sharing its rich gastronomic heritage on
the global stage, educating consumers about these spices and
showcasing iconic dishes like gado-gado, soto ayam, nasi goreng,
sate ayam, and rendang. This campaign is spreading the vibrant
flavors of Indonesia far beyond
London, inviting people worldwide to savor the essence of
Indonesian culture.
To raise awareness in the UK, celebrated Indonesian chef
Rahel Stephanie (Spoons) and
Chef Pino hosted a lunch at Toba
London, the acclaimed Indonesian restaurant off
Piccadilly Circus. Toba London and
Rahel Stephanie have been at the
forefront of Indonesian cuisine in the capital, encouraging diners
to immerse themselves in traditional dishes crafted with
authenticity and passion.
Rahel says: 'With over seventeen thousand islands, the
breadth of diversity in the world's largest archipelago is
mind-blowing and naturally reflected in the nation's cuisine, yet
much of it is overlooked. Through cooking, my mission extends far
beyond a tasty menu. To me, cooking Indonesian dishes serves as a
way of reclaiming, decolonizing, and celebrating the foods of my
heritage'.
Not only Rahel, but the lunch also attracted prominent UK food
and lifestyle influencers. More than 25 influencers and media came
to the scrumptious lunch held by Wonderful Indonesia to spice up
London.
His Excellency Mr. Desra Percaya, P.hd Ambassador of the
Republic of Indonesia to the
United Kingdom, Ireland, and the International Maritime
Organization, explained that "This global campaign launched by the
government highlights Indonesia's
rich culinary heritage and spice industry with two key goals:
increasing the export value of Indonesian spices and seasonings up
to $2bn. Second, establishing 4,000
Indonesian restaurants worldwide. And of course in the UK, we are
very proud of the increase we have seen here."
Wonderful Indonesia also
conducted the Spice Up Your Trip competition, offering an
unforgettable all-inclusive journey to the breathtaking Labuan Bajo
in East Nusa Tenggara. This stunning province is not only a
paradise for travelers but also the setting of Women from Rote
Island, Indonesia's official
submission for the 97th Academy Award for Best International
Feature Film.
The lucky winner will be revealed on Wonderful Indonesia's
Instagram story. A heartfelt congratulations to the winner!
To dive deeper into Indonesia's
incredible cuisine and explore more of this remarkable campaign,
visit HERE.
For more information and imagery requests, please contact
Chessie Mathis - Chessie@bellco.uk
or alice@bellco.uk
Find photos here
Photo -
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