Friedmann Tasked with Global Scaling of Company's Sustainable
Material with Holistic End-of-Life for Flexible Packaging
TEL
AVIV, Israel, July 22,
2024 /PRNewswire/ -- Solutum Technologies Ltd.,
innovator of sustainable materials with a holistic end-of-life,
officially announced the addition of Daniel
Friedmann as Corporate Director and Board Member. Solutum
offers packaging manufacturers a solution with a holistic end of
life, minimizing the environmental impact of plastic packaging.
Friedmann previously served as Chairman and then also as CEO of
Carbon Engineering, the pioneer and category leader in direct air
capture. Under his leadership, direct air capture technology has
become a pillar of decarbonization efforts. Prior to this,
Friedmann was Corporate Director and CEO of MDA Space (TSX: MDA)
(formerly MDA Ltd.), leader in advanced technology and services for
the global space industry. During his tenure with MDA, Friedmann
oversaw company growth from $80
million to over $2 billion in
revenues.
"Plastic pollution is an immense problem facing the planet.
Flexible packaging poses a particular challenge for packaging
manufacturers who are mandated to reduce plastic waste," said
Friedmann. "We have a ready-to-go scalable solution that enables
manufacturers to reduce their material use and offers a holistic
end-of-life for flexible packaging applications."
Solutum's scalable, sustainable packaging solution works on
existing converter machines and processes across the plastics
supply chain. The material can be composted in industrial
composting or biodegrade in soil and water, leaving no
environmental impact.
"Our mission is lofty – to solve the plastic waste crisis. We
have all seen the impact of plastics on the environment, on oceans,
wildlife and human health," said Sharon
Barak, Founder and President of Solutum. "Daniel has an
incredible track record of success building and expanding
businesses that impact the world."
Friedmann's recent success with Carbon Engineering, which
culminated in the company's largest investor acquiring
the shares they didn't already own in the company for
$1.1 billion, demonstrates his
ability to deliver environmental solutions to market.
Friedmann has been working with the Solutum team as
Corporate Director since late 2023 crafting the go-to-market
strategy and building key partnerships.
About Solutum Technologies Ltd.
Solutum offers a holistic solution to single-use plastic
end-of-life on its mission to eliminate plastic
waste. The company is scaling up production, providing a
sustainable material for flexible packaging that delivers on
performance and offers a holistic end-of-life for entities that
employ a structured sustainability plan and those that don't.
Solutum tackles waste at the source by enabling manufacturers to
reduce the material used for packaging applications. At
end-of-life, Solutum's material decomposes in industrial
compositing facilities and biodegrades in soil and ambient water,
leaving no environmental impact. Solutum material is compatible and
working in existing converter machinery and processes. It's also
being validated in machines made by packaging leaders.
For more information, visit: www.solutum.co and follow
Solutum on LinkedIn.
Media Contact
FINN Partners for Solutum
Nicole Kaufman Grubner
Nicole.grubner@finnpartners.com
+972-58-444-5418
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SOURCE Solutum Technologies