Snuggle® brand, known for making the world a cozier
place for over 30 years, premieres campaign to showcase new brand
messaging across national TV & multiple digital and social
platforms.
STAMFORD, Conn., July 2, 2024
/PRNewswire/ -- The Snuggle® brand announces the
premiere of their new campaign, launching on July 1, 2024, to mark the debut of its new brand
messaging. With a new national television commercial as well as
digital and social media content running across YouTube, Instagram,
TikTok, and Facebook, it aims to engage Snuggle® brand
consumers in a dynamic and impactful manner, showcasing the brand's
commitment to bringing the comfort of home to families
everywhere.
This campaign not only emphasizes how
Snuggle® products enhance comfort with its
collection of liquid fabric softeners, dryer sheets and scent
booster crystals, but also underscores the role of scent cues in
evoking the familiar feeling of home. The digital content crafted
for this campaign is designed to resonate with a broad audience
through compelling storytelling and creative visuals. The content
celebrates the range of products
designed to appeal
to all, emphasizing the joy of embracing
both softness and freshness after every wash.
""We are excited
to launch this new Snuggle® campaign, centered
around the powerful connection between scent,
softness, and the feeling of home. This initiative celebrates the
cherished familiarity of
Snuggle® product's beloved scents
while highlighting the comforting touchpoints of softness that
evoke a sense of home. Whether near or far,
Snuggle® products remind consumers
that the feeling of home is always within reach, making every
moment more comfortable." - said Allison Feldman, VP Marketing - Fabric
Softener &
Personal Care Brands at Henkel
The new Snuggle® TV commercial evokes a sense of home
and nostalgia, highlighting the brand's core values. Highlighting
Snuggle® Blue Sparkle® Crystals, Blue
Sparkle® Fabric Softener, and Blue Sparkle® Dryer
Sheets, the commercial showcases the products being infused in
everyday home settings to authentically connect with viewers. Of
course, the beloved Snuggle® Bear also makes a
heartwarming appearance.
Consumers can catch the television commercial nationally, on
Connected TV and Amazon Prime TV; additional digital content will
premiere on YouTube, Meta (Instagram & Facebook) and TikTok all
on July 1st. For more information
please visit www.snuggle.com and visit us on Instagram
@snuggle_bear, Facebook @snuggle, X @snuggle, and
YouTube @snuggle.
About Snuggle®
Snuggle®
fabric softener has been making the world a softer place for over
30 years, providing the ultimate in Snuggly Softness and
long-lasting freshness to loads of laundry. The Snuggle®
line offers a variety of high-quality fabric conditioning products,
including liquid softeners, dryer sheets, and in-wash scent
boosters that make clothes snuggly soft while providing
long-lasting freshness. See www.Snuggle.com for full
details.
About Henkel in North America
Henkel's
portfolio of well-known brands in North
America includes Schwarzkopf® hair care,
Dial® soaps, Persil®, Purex®, and
all® laundry detergents, Snuggle® fabric softeners as
well as Loctite®, Technomelt® and
Bonderite® adhesives. With sales close to
6.6 billion US dollars (6 billion euros) in 2023, North America accounts for 28 percent of the
company's global sales. Henkel employs around 8,000 people across
the U.S., Canada and Puerto Rico. For more information, please
visit www.henkel-northamerica.com and on Twitter
@Henkel_NA.
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SOURCE Snuggle