LONDON, June 26,
2024 /PRNewswire/ -- Today, Scotch & Soda proudly
unveils their newly relaunched store on Carnaby Street, marking a
new chapter for the beloved brand under new ownership. The Scotch
& Soda store, located at 13-14 Carnaby street, comes 12 months
after the brand's acquisition by New
York-based brand management company, Bluestar Alliance.
Spearheading the UK store's grand reopening is Victor Barbosa, a South African business owner
who has worked closely with the brand for 13 years. Renowned for
his success in managing Scotch & Soda in South Africa, Barbosa brings extensive
experience and expertise to this exciting partnership.
The new store embodies a sophisticated yet vibrant design,
characterized by pops of colour that reflect the brand's signature
eclectic style. Shoppers can expect to find Scotch & Soda's
full range of menswear and womenswear collections, as well as an
array of accessories and footwear.
Victor Barbosa expressed his
enthusiasm for the relaunch: "Bringing Scotch & Soda back to
Carnaby Street has been an exciting journey. We are thrilled to
offer our UK customers a fresh and inviting shopping experience
that truly captures the essence of the brand."
Shaun Els, Barbosa's business partner, added: "Our vision was to
create a space that not only showcases our unique collections but
also offers a vibrant atmosphere where our customers feel inspired.
We are excited to welcome both loyal and new customers to the
Scotch & Soda store."
The relaunch of the Carnaby Street store represents a
significant milestone for Scotch & Soda, highlighting the
brand's commitment to delivering exceptional style, quality and
value to fashion enthusiasts around the world.
Scotch & Soda store location: 14 Carnaby St, Carnaby,
London W1F 9PW, UK
About Scotch & Soda: Scotch & Soda is an
Amsterdam-based lifestyle brand
with an international view of the world. Scotch & Soda
celebrates the free spirit of its home city, championing
individuality, inclusivity and the power of self-expression
to create the unique. With an emphasis on connecting the unexpected
with the expected, Scotch & Soda's brand ethos is endlessly
optimistic and built upon conversational pieces that inspire a bold
approach to style. The Scotch & Soda collection includes
menswear, womenswear, footwear, eyewear, and accessories.
About Bluestar Alliance: Bluestar Alliance is a leading
brand management company that owns, manages, and markets a
portfolio of consumer brands including Scotch & Soda, Hurley,
Elie Tahari, Brookstone, Justice,
bebe and Limited Too. Bluestar Alliance excels in licensing and
strategic marketing, bringing new energy and growth to established
brands.
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SOURCE Scotch & Soda Amsterdam