Produced in Venezuela with top-quality, organically grown
Arabica coffee beans from Hacienda Santa Teresa, and featuring
Santa Teresa's new brand visual identity, this blend celebrates the
finest of Venezuelan coffee and rum
HAMILTON, Bermuda, July 18,
2024 /PRNewswire/ -- Santa Teresa 1796, Venezuela's esteemed and oldest rum producer,
proudly introduces their newest expression, Santa Teresa Arabica
Coffee Cask Finish. This innovative and exceptional blend marks a
groundbreaking moment for rum enthusiasts and coffee connoisseurs
alike as well as the brand, which is introducing a new and
refreshed brand visual identity designed to honor centuries of
tradition while embracing a modernized aesthetic.
![Santa Teresa 1796 Arabica Coffee Cask Finish Santa Teresa 1796 Arabica Coffee Cask Finish](https://mma.prnewswire.com/media/2460315/Santa_Teresa_1796_Arabica_Coffee_Cask_Finish.jpg)
Santa Teresa Arabica Coffee Cask Finish begins with the renowned
Santa Teresa 1796, a triple-aged, award-winning Venezuelan Solera
rum, cherished for its super-premium quality and minimal sugar
content with just 3 grams of sugar per 750 ml bottle. This
distinguished rum undergoes an additional transformation, spending
three months in American white oak casks previously used to age a
rum-based cold brew coffee. This meticulous process infuses the rum
with rich coffee aromas and flavors, enhancing its depth and
character without the use of additives.
Crafted with top-quality Arabica coffee beans, organically
grown, roasted to a medium level, and ground coarsely under the
guidance of the brand's master distillers at Hacienda Santa Teresa,
this single-estate masterpiece represents the first Venezuelan rum
ever finished in coffee casks. The production process begins with
the selection of premium Arabica coffee beans, which then go
through a cold brew process with 4-year-old rums instead of water.
This cold brew mixture is placed in selected American white oak
barrels, where it rests for six months, allowing the barrel to add
maturity and complexity while absorbing the rich coffee notes. At
the end of this period, the cold brew is extracted, and Santa
Teresa 1796, once it's undergone its triple aging process through
the unique Solera method, is introduced to the coffee-infused
barrels. This final step, lasting three months, allows the rum to
acquire subtle notes of coffee.
The result is a rum with unparalleled richness, offering notes
of oak, cacao nibs, and distinctive coffee flavors. This versatile
spirit is ideal for savoring neat, on the rocks, or in classic
cocktails like the Old Fashioned, Carajillo, and Espresso Martini.
The rising popularity of coffee-based cocktails, a trend that has
seen a 50% growth during a 12-month period according to Union,
further underscores the timeliness of Santa Teresa's newest
expression, catering to modern preferences for sophisticated and
flavorful cocktails.
"We are thrilled to introduce the Arabica Coffee Cask Finish as
the latest addition to our Cask Finish Series. This expression
exemplifies our unwavering dedication to innovation while honoring
our rich Venezuelan heritage," said Alberto
Vollmer, CEO of Santa Teresa Rum. "By combining some of the
finest coffee and rum produced in Venezuela, we have created a blend that offers
unparalleled depth and character. This release is a testament to
our legacy of craftsmanship and our commitment to producing
exceptional rum that celebrates our rich history and
traditions."
As part of this launch, Santa Teresa is also debuting their new
and refreshed brand visual identity. The new look better conveys
its unique use of the solera method to create its smooth and
balanced rum and tells its rich story of history and tradition.
Santa Teresa's new visual identity represents the next step within
the brand's story, honoring centuries of tradition while looking
towards the future with a modernized aesthetic. The product
packaging has also been redesigned, including a new canister that
details the unique production process and features a top with the
signature rosette design. The bottle includes new details that hark
back to Santa Teresa's 225 years of history and tradition,
including a new logo, family signature, and wax drip seal.
With a legacy spanning over 225 years of tradition, Hacienda
Santa Teresa remains family-owned and operated for five
generations, producing all its rum at their historic estate in
Venezuela. This commitment to
quality and heritage underscores the brand's dedication not only to
excellence but also to supporting local communities through
initiatives like Project Alcatraz, a social reintegration program
run through the "Fundacion Santa Teresa."
Santa Teresa Arabica Coffee Cask Finish is now available both
in-store and online at
https://www.buysantateresarum.com/santa-teresa-coffee-cask.html.
For more information about other Santa Teresa 1796, please visit
www.santateresarum.com. Follow Santa Teresa on social media
@santateresarum to stay updated on their latest news, upcoming
releases, and exclusive events.
About Santa Teresa:
Santa Teresa is the first rum
producer in Venezuela, originating
from the valley of Aragua, its story started as a sugar cane
plantation in 1796 and the land remains family-owned to this day.
Santa Teresa rums have been produced at Hacienda Santa Teresa for
more than two centuries and are now present in more than 40
countries. Registered in 1909, the Santa Teresa brand boasts the
title of Venezuela's very first
rum trademark – as well as proudly carrying the "Ron de
Venezuela" (Rum of Venezuela) DOC label.
Please enjoy Santa Teresa Rum
responsibly.
© 2023. SANTA TERESA AND ITS TRADE DRESS ARE
TRADEMARKS
CONTACT: SantaTeresa@nikecomm.com
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SOURCE Santa Teresa