RNS No 7396e
SAMSUNG ELECTRONICS & CO LTD
1st July 1997          

Stabilisation Notice

Stabilisation/SIB

Name of issuer:               Samsung Electronics Co., Ltd.

Security to be stabilised:    US$300,000,000 zero per cent. convertible
                              bonds due December 31, 2007 (the 'Bonds')

Stabilising Manager:          Deutsche Morgan Grenfell
                              Contact: David Charters
                              Tel: 0171 545 8000

Stabilisation Period:         In connection with this issue, during the
                              period commencing 19th June, 1997 and
                              ending 26th July, 1997 (both dates
                              inclusive), Deutsche Morgan Grenfell may
                              over-allot or effect transactions on the
                              London Stock Exchange which stabilise or
                              maintain the market price of the Bonds, or
                              Global Depository Shares representing the
                              Common Shares, of Samsung Electronics Co.,
                              Ltd. at levels which may not otherwise
                              prevail on that exchange.  Such
                              stabilising, if commenced, may be
                              discontinued at any time.

Issue terms

Issue Price:                  100 per cent.

Interest:                     Zero per cent.

Final Maturity:               31st December, 2007

Conversion Price:             Won 123,635 per Common Share

Associated Security which
may be stabilised:            Global Depository Shares representing the
                              Common Shares of Samsung Electronics Co., Ltd.


Morgan Grenfell & Co. Limited ('Deutsche Morgan Grenfell'), which is regulated
by The Securities and Futures Authority Limited, is acting as Stabilising
Manager for Samsung Electronics Co., Ltd. in connection with the offering of the
Bonds and no one else and will not be responsible to anyone other than Samsung
Electronics Co., Ltd. for providing the protections afforded to customers of
Deutsche Morgan Grenfell or for providing advice in relation to the offering of
the Bonds.


END