NEW
YORK, July 17, 2024 /PRNewswire/ -- The global
sales enablement platform market size is estimated to grow by
USD 4.23 billion from 2023-2027,
according to Technavio. The market is estimated to grow at a CAGR
of 15.35% during the forecast period. Increasing need to enhance
digital experience of customers is driving market
growth, with a trend towards exponential growth of
marketing intelligence. However, increased risks related to
data security and privacy poses a challenge. Key market players
include Accent Technologies Inc., Bigtincan Holdings Ltd.,
ClientPoint Inc., Dropbox Inc., GetAccept Inc., Gong.io Inc.,
Highspot Inc., Mediafly Inc., Mindtickle Inc., Nippon Telegraph and
Telephone Corp., PAPERFLITE, Pitcher AG, QorusDocs Ltd., Qstream
Inc., Quark Software Inc., Rallyware Inc., Salesforce Inc., Seismic
Software Inc., Showpad Inc., and Upland Software Inc..
Get a detailed analysis on regions, market
segments, customer landscape, and companies- View the
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Sales Enablement
Platform Market Scope
|
Report
Coverage
|
Details
|
Base year
|
2022
|
Historic
period
|
2017 - 2021
|
Forecast
period
|
2023-2027
|
Growth momentum &
CAGR
|
Accelerate at a CAGR of
15.35%
|
Market growth
2023-2027
|
USD 4237.34
million
|
Market
structure
|
Fragmented
|
YoY growth 2022-2023
(%)
|
14.22
|
Regional
analysis
|
North America, Europe,
APAC, Middle East and Africa, and South America
|
Performing market
contribution
|
North America at
30%
|
Key
countries
|
US, China, Japan, UK,
and Germany
|
Key companies
profiled
|
Accent Technologies
Inc., Bigtincan Holdings Ltd., ClientPoint Inc., Dropbox Inc.,
GetAccept Inc., Gong.io Inc., Highspot Inc., Mediafly Inc.,
Mindtickle Inc., Nippon Telegraph and Telephone Corp., PAPERFLITE,
Pitcher AG, QorusDocs Ltd., Qstream Inc., Quark Software Inc.,
Rallyware Inc., Salesforce Inc., Seismic Software Inc., Showpad
Inc., and Upland Software Inc.
|
Market Driver
The use of marketing intelligence is increasingly popular among
businesses in various sectors. This trend is driven by the need for
automated software to gather crucial information for analysis,
enabling informed decision-making. Marketing intelligence also
facilitates targeted data collection for key customers,
streamlining B2B processes. The growing demand for insightful data
and marketing intelligence platforms is fueling the adoption of
sales enablement platforms. These factors create significant
opportunities for the global sales enablement platform market in
the forecast period.
Sales Enablement Platforms are essential tools for businesses
looking to streamline their sales processes and better engage with
clients. These platforms combine Marketing Automation Tools and CRM
systems to provide data-driven insights into buyer behavior and
digital channels. They offer training materials and learning
management features to upskill distant sales teams, ensuring
they're always prepared. Customization, data security, and software
licenses are crucial considerations, especially when dealing with
sensitive customer data and sales data. Content management systems
and sales training tools help keep teams informed, while analytics
dashboards provide real-time data for informed decision-making.
Consulting services, cloud-based or on-premise solutions, and IT
resources cater to the needs of large enterprises and various
industry segments, including consumer goods, retail, IT and
telecom. Sales Enablement Platforms automate sales processes,
enhance customer engagement, and adapt to consumer preferences,
making them indispensable for inbound and customer-facing
teams.
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Market Challenges
- A cloud-based sales enablement platform is a practical and
economical tool for managing sales teams within organizations.
However, transferring confidential data to the cloud comes with
risks, including potential unauthorized access and data breaches.
These concerns are particularly relevant for small and medium-sized
enterprises (SMEs). During implementation, vendors hold the data,
increasing the risk of security violations. Sales enablement
platform providers are addressing these issues by implementing
robust security measures to protect client data and maintain trust.
Despite these efforts, the perceived risks may deter some
organizations from adopting cloud-based sales enablement platforms,
potentially hindering market growth during the forecast
period.
- Sales enablement platforms help businesses streamline their
sales process by providing real-time data, automated workflows, and
customer engagement tools. In today's fast-paced business
environment, sales teams need access to up-to-date consumer
preferences and product-level information to close deals
effectively. Inbound sales teams and customer-facing teams benefit
from digital sales rooms, CRM systems, and SaaS sales enablement
services. Large organizations and the cloud segment, including
consumer goods, retail, IT and telecom, face unique challenges such
as legacy systems, data breaches, and data center outages. Sales
enablement platforms offer sales onboarding programs, training,
content creation, sales coaching, and sales tools to help sales
representatives stay ready. Advanced analytics and microlearning
enable personalized content and sales gamification for better buyer
engagement. Mid-sized enterprises can leverage sales readiness
platforms like Showpad for individualized interactions and improved
sales communication. Online retailers, media and entertainment,
manufacturing, and sales teams all stand to gain from these
innovative solutions.
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challenges - Request a sample report!
Segment Overview
This sales enablement platform market report extensively covers
market segmentation by
- End-user
- 1.1 Consumer goods and retail
- 1.2 IT and telecom
- 1.3 Media and entertainment
- 1.4 Healthcare and Life Sciences
- 1.5 Others
- Component
- 2.1 Platform
- 2.2 Services
- Geography
- 3.1 North America
- 3.2 Europe
- 3.3 APAC
- 3.4 Middle East and
Africa
- 3.5 South America
1.1 Consumer goods and retail- The consumer goods and
retail segment dominates the global sales enablement platform
market due to the large and geographically dispersed sales teams in
this industry. These teams require access to current product
details, sales materials, and customer insights to close deals
effectively. Sales enablement software acts as a centralized hub
for distributing and managing this information, making it simpler
for sales teams to access and share necessary content with
prospects and customers. In the retail sector, delivering a
positive customer experience is crucial to prevent consumers from
switching to competitors. Sales enablement platforms enable
retailers to engage customers on various digital channels,
providing an omni-channel shopping experience. These factors are
expected to fuel the expansion of the consumer goods and retail
segment in the global sales enablement platform market.
For more information on market segmentation with geographical
analysis including forecast (2023-2027) and historic data
(2017-2021) - Download a Sample Report
Learn and explore more about Technavio's in-depth research
reports
The global market for product-based sales training is expanding,
driven by the need for enhanced sales effectiveness across
industries. This training focuses on equipping sales teams with
specific product knowledge and selling techniques to improve
performance and customer engagement. With increasing competition
and evolving consumer expectations, companies are investing in
comprehensive training programs to empower their salesforce. Key
trends include personalized learning experiences, integration of
digital platforms for remote training, and emphasis on continuous
skill development. As businesses prioritize sales growth and
customer satisfaction, the demand for tailored product-based sales
training solutions continues to rise globally.
Research Analysis
Sales Enablement Platforms are digital solutions designed to
streamline and optimize the sales process in real-time. These
platforms automate various sales functions, including customer
engagement, sales management, and onboarding, to help sales teams
provide individualized interactions based on consumer preferences.
They integrate with marketing automation tools, CRM systems, and
content management systems to provide data-driven insights on buyer
behavior and digital channels. Sales Enablement Platforms are
essential for both inbound sales teams and customer-facing teams in
large organizations and mid-sized enterprises. They offer advanced
analytics and product-level information to improve sales readiness
and communication. Digital sales rooms facilitate collaboration
between distant sales teams, enabling them to work together
effectively. These platforms are crucial components of digital
transformation projects, helping sales representatives stay
informed and prepared for client interactions.
Market Research Overview
Sales enablement platforms are digital solutions designed to
streamline sales processes, enhance customer engagement, and
provide real-time data to sales teams in various industries. These
platforms automate sales processes, offer advanced analytics, and
provide sales tools to help teams better understand consumer
preferences and buyer behavior. They cater to large organizations
in the cloud segment, including consumer goods, retail, IT and
telecom, media and entertainment, manufacturing, and more. Sales
enablement services include sales onboarding programs, training
programs, content creation, sales coaching, and sales readiness
platforms. These tools help sales representatives deliver
personalized content and individualized interactions through
digital sales rooms and marketing automation tools. Mid-sized
enterprises also benefit from sales enablement platforms, which
offer customization, data security, and data-driven insights to
improve sales cycle and communication. Sales teams can access
product-level information, analytics dashboards, and consulting
services to optimize their performance. Sales enablement tools also
include sales communication, content management, and learning
management features to ensure sales teams are always ready for
buyer engagement. Despite the benefits, challenges such as data
breaches and data center outages can impact sales data and
sensitive customer information, highlighting the importance of
robust data security measures.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- End-user
-
- Consumer Goods And Retail
- IT And Telecom
- Media And Entertainment
- Healthcare And Life Sciences
- Others
- Component
-
- Geography
-
- North America
- Europe
- APAC
- Middle East And Africa
- South America
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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