NEW
YORK, July 23, 2024 /PRNewswire/ -- A new survey
from Saatva, the Smarter Luxury Sleep Company, finds that
Millennials are sleeping longer and better than any other
generation.
Saatva's sleep survey shows Millennials
lead the generations in sleep satisfaction
Saatva surveyed 2,000 Americans divided among Gen Z (1997-2012),
Millennials (1981-1996), Gen X (1965-1980), and Boomers (1946-1964)
to find out who sleeps best and why. Among the highlights:
- While 75% of Americans get between 6 and 8 hours of sleep per
night, Millennials get the most sleep, with 85% logging 6+ hours.
Gen X gets the least, with 18% sleeping 5 hours or fewer.
- Millennials also rate their sleep quality as better than any
other generation. Nearly half (49%) say they have good sleep. Gen X
gets the worst sleep, with 27% rating their sleep as poor.
- Among all generations, 41% rate their sleep as "good," 39% say
it's "okay," and 20% rate their sleep as "bad."
"Younger people tend to report better sleep quality than older
people. It's a common topic that I see in my practice," says
Shantha Gowda PsyD, a licensed
clinical health psychologist, behavioral sleep medicine specialist,
and founder of ThinkSleep. She points out that Gen X is the
"sandwich" generation that is raising young children while dealing
with aging parents. "Gen X also has more of a 'grind' mentality
when it comes to work," Gowda says. "Younger Millennials and Gen Z
are more likely to focus on work/life balance." She notes that all
of those stresses could contribute to Gen X's sleep
dissatisfaction.
What's Keeping Americans Up at Night?
The survey also examined the "sleep stealers" robbing Americans
of their rest.
- Among all generations, the most frequently cited culprits were
finances (35%), physical health (33%), and work (25%).
- But for Gen Z, social media was the biggest disruptor of sleep.
Over one-third of Gen Z respondents (35%) blamed social media for
keeping them up at night.
- On the other hand, Gen Z was also the most likely to seek help
for dealing with their anxiety, with nearly one-quarter (24%)
having gone to therapy.
- Back pain was the most frequently reported health condition for
all generations (31%), followed by insomnia (20%) and sleep apnea
(15%).
Not surprisingly, back pain dominated the physical complaints
for Gen X and Boomers, but 29% of Millennials and 15% of Gen Z also
cited it as their top physical ailment.
"Back pain does not discriminate. It affects all adults to a
significant degree without giving credence to psychographics or
demographics," says chiropractor Chris
Tomshack, CEO of HealthSource Chiropractic. "In fact, fully
50% of adults suffer from chronic or daily back pain, while 80% of
adults will suffer a serious back pain event at some point in their
life."
Men, Women, and Couples
The survey revealed some marked differences between the sexes
when it comes to sleep. While more women than men say sleep is
"very important" to them (67% vs. 58%), women are less likely than
men to be satisfied with the quality of their sleep. Women also
report that they struggle more than men with falling and staying
asleep.
- Men consistently rate their sleep quality as better than women,
with 45% rating their sleep quality as good, vs. only 36% of women.
Similarly, more women (23%) than men (16%) say they sleep
badly.
- Men are more likely to wake up earlier, with 22% rising
between 5 a.m. and 6 a.m., vs. 18% of
women.
- However, men are also more likely to try to make up for lack of
sleep on the weekend, with 38% saying they rise later on the
weekend than during the week, vs. 35% of women.
- "Sleep divorce" is a trend among all generations, with 16% of
all partnered couples reporting they sleep in separate beds.
Boomers lead the way, with 21% of couples sleeping apart.
How the Generations Get Better Sleep
Different generations say they have tried—or abandoned—various
habits to improve their sleep.
- Gen Z and Millennials were most likely to have curbed
electronics use, with 25% saying they have started turning off
devices before bed.
- All generations cited giving up caffeine before bed as their #1
habit change for better sleep (35%), followed by not eating a large
evening meal (30%) or drinking a lot of water before bedtime
(24%).
- Music was the most popular stress reliever, with 61% of all
respondents saying they have used it to relax before sleep.
- When it comes to cannabis, alcohol, and sleep supplements,
Millennials were the most likely to use cannabis (19%) or alcohol
(11%) before bed, while Boomers (18%) were the most likely to use
sleep supplements.
About the Survey
All figures, unless otherwise stated,
are from YouGov Plc. The total sample size was 2,017 adults.
Fieldwork was undertaken between 8 and 12
April 2024. The survey was carried out online. The figures
have been weighted and are representative of all US adults (aged
18+).
About Saatva
Established in 2010, Saatva is the
original DTC mattress industry disruptor, founded on the principle
that everyone deserves healthy and restorative sleep on a quality
bed. All Saatva mattresses are made to order in the USA with premium materials that meet the
highest health and environmental safety standards. Saatva
mattresses are always hand-delivered and set up in the customer's
home, never compressed in a box for doorstep shipping.
Saatva offers best-in-class mattresses in five different
categories—innerspring, ultra-premium memory foam, all-natural
latex, hybrid, adjustable air, and specialty designs for babies,
youth, and bigger bodies—plus designer bed frames, bedroom chairs
and benches, rugs, and top-of-bed products. Made with recycled
steel, organic cotton, and CertiPUR-US® foams, Saatva's mattresses
reflect the company's commitment to green principles and
practices.
Since 2019, with the opening of its first brick-and-mortar
Viewing Room in Manhattan, Saatva
has expanded its showroom network into 18 leading retail markets
across the country, including Boston, Chicago, Los
Angeles, Philadelphia,
San Francisco, Washington, D.C., Dallas, Houston, Seattle, and Portland.
Through accessible prices, complimentary white glove delivery,
24/7 customer care, and eco-friendly products, Saatva provides
customers with an unparalleled mattress-buying experience that
truly embodies the meaning of smarter luxury sleep.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/saatva-survey-uncovers-what-your-age-says-about-the-way-you-sleep-302204039.html
SOURCE Saatva