- April sales up 9.5 percent
- Forester remains top seller – up 85 percent
- Best-ever month for Solterra
- 21 consecutive months of yearly month-over-month growth
CAMDEN,
N.J., May 1, 2024 /PRNewswire/ -- Subaru of
America, Inc. (SOA) today reported 55,863 vehicle sales for
April 2024, a 9.5 percent increase
compared with April 2023 (51,014).
SOA also reported year-to-date sales of 208,859, a 7.4 percent
increase compared with the same period in 2023.
Car buyers are seeing Subaru's growing
model lineup become one of the strongest in our history.
Jeff Walters, President and
Chief Operating Officer, Subaru of America, Inc.: "April
marked another consecutive month of strong sales bolstered by the
efforts of our retailers. It was also a notable month when we were
once again recognized on the Forbes list of Best Brands for Social
Impact, retaining our position as number two overall among over
3,000 rated brands, and as the top automotive brand. Working
together with our retailers, we are proud to be making an impact
and appreciate the recognition by the public and our
customers."
In April, Forester remained the top seller, with 17,850 vehicles
sold, an 85 percent increase compared to April 2023. Outback also continued to have a
strong showing, with 13,131 vehicle sales. Crosstrek sales followed
closely behind, with 12,127 vehicles sold, a 17.6 percent increase
over April 2023.
Troy Poston, Senior Vice
President of Sales, Subaru of America, Inc.: "As new
models make their way to our retailers, we are confident that
customers will be able to find Subaru vehicles like the Forester
that continue to be the industry's top-rated models for safety even
as the bar continues to be raised. Car buyers are seeing Subaru's
growing model lineup become one of the strongest in our history,
and we look forward to offering them the value, reliability, and
longevity that our brand is known for."
Carline
|
April-24
|
April-23
|
% Chg
|
April-24
|
April-23
|
% Chg
|
|
MTD
|
MTD
|
MTD
|
YTD
|
YTD
|
YTD
|
Ascent
|
4,975
|
5,965
|
-16.6 %
|
17,658
|
20,747
|
-14.9 %
|
BRZ
|
178
|
507
|
-64.9 %
|
944
|
1,492
|
-36.7 %
|
Crosstrek
|
12,127
|
10,310
|
17.6 %
|
50,532
|
51,872
|
-2.6 %
|
Forester
|
17,850
|
9,651
|
85 %
|
66,396
|
40,059
|
65.8 %
|
Impreza
|
2,575
|
3,554
|
-27.6 %
|
10,009
|
12,398
|
-19.3 %
|
Legacy
|
1,685
|
2,494
|
-32.4 %
|
6,083
|
7,555
|
-19.5 %
|
Outback
|
13,131
|
15,263
|
-14 %
|
48,344
|
48,032
|
0.7 %
|
Solterra
|
1,456
|
603
|
141.5 %
|
2,603
|
1,962
|
32.7 %
|
WRX
|
1,886
|
2,667
|
-29.3 %
|
6,290
|
10,276
|
-38.8 %
|
TOTAL
|
55,863
|
51,014
|
9.5 %
|
208,859
|
194,393
|
7.4 %
|
About Subaru of America, Inc.
Subaru of America,
Inc. (SOA) is an indirect wholly owned
subsidiary of Subaru Corporation of Japan. Headquartered at a zero-landfill office
in Camden, N.J., the
company markets and distributes Subaru vehicles,
parts, and accessories through a network of more than 630 retailers
across the United States.
All Subaru products are manufactured in zero-landfill
plants and Subaru of Indiana Automotive, Inc. is the
only U.S. automobile manufacturing plant to be
designated a backyard wildlife habitat by the National Wildlife
Federation. SOA is guided by the Subaru Love Promise, which is the
company's vision to show love and respect to everyone, and to
support its communities and customers nationwide. Over the past 20
years, SOA and the SOA Foundation have
donated more than $300 million to
causes the Subaru family cares about, and its
employees have logged nearly 88,000 volunteer hours. As a
company, Subaru believes it is important to do its
part in making a positive impact in the world because it is the
right thing to do. For additional information visit
media.subaru.com. Follow us on Facebook,
Instagram, TikTok, and
YouTube.
Dominick
Infante
Director, Corporate
Communications
(856)
488-8615
dinfante@subaru.com
Diane
Anton
Corporate Communications Manager
(856)
488-5093
danton@subaru.com
Adam
Leiter
Corporate Communications
Specialist
(856)
488-8668
aleiter@subaru.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/subaru-of-america-reports-april-sales-up-9-5-percent-302133351.html
SOURCE Subaru of America, Inc.