The Currys partner with Public Benefit Company
to Inspire and Motivate Kids to Make Healthier Choices
WASHINGTON, July 16,
2024 /PRNewswire/ -- PLEZi Nutrition, the Public
Benefit Company co-founded by former First Lady Michelle Obama, proudly announces its latest
partnership with Stephen and Ayesha
Curry. As parents of four and co-founders of the Eat. Learn.
Play. Foundation, the Currys join PLEZi Nutrition as investors and
brand partners, contributing their passion for health and wellness
in service of the company's mission to inspire and enable healthier
habits in kids.
"We're so excited to welcome Stephen and
Ayesha Curry to the PLEZi Nutrition family," said former
First Lady Michelle Obama,
Co-Founder and Strategic Partner of PLEZi Nutrition. "They are true
role models. They're extraordinary at what they do and how they go
about their work—with creativity, integrity, and a whole lot of
fun. Their commitment to bettering the lives of children and their
dedication to promoting healthy lifestyles align perfectly with our
vision for PLEZi Nutrition. We can't wait to team up with them to
inspire the next generation toward healthier choices."
PLEZi Nutrition is on a mission to set higher standards for how
food and beverages are made and marketed to children in the U.S.,
leading with nutrition, taste, and truth. The company aims to give
parents a helping hand by offering healthier, great-tasting
products that parents can feel good about giving their kids and –
most importantly – that kids actually want. The partnership with
Stephen and Ayesha Curry, who are
deeply invested in children's wellness through their Eat. Learn.
Play. Foundation, brings a powerful voice to this cause. Eat.
Learn. Play. is dedicated to ensuring children have access to the
nutritious meals they need to thrive, the support needed to become
strong readers, and opportunities to be active.
"Our kids were the ones that drove our decision to partner with
PLEZi Nutrition," said Stephen and Ayesha
Curry. "PLEZi passed the taste test, and they couldn't stop
drinking it. This is important, because it's our job as parents
(and as a culture) to show our kids that health and wellness can be
exciting. Food should be joyful, and by teaming up with PLEZi
Nutrition, we're furthering our mission to provide healthier,
delicious options for families - making balanced nutrition a fun,
easy, and accessible part of everyday life."
Stephen Curry, father and
professional athlete renowned for his achievements on and off the
court, emphasizes the role of balanced nutrition in maintaining
physical and mental resilience. Through this partnership, he aims
to inspire kids not just to understand the importance of healthy
choices for an active lifestyle, but also to create a curiosity to
better understand nutrition and the role it plays in their overall
well-being.
Ayesha Curry, entrepreneur,
philanthropist, culinary innovator and mother, is passionate about
transforming the food experience for children. She is dedicated to
inviting kids into the experience of making and eating food that
tastes great and is great for them.
PLEZi Nutrition's products, including the new PLEZi FiZZ and the
original PLEZi fruit drink, are crafted to provide great taste
without added sugar, helping to adjust kids' palates to crave less
sweetness while adding in more of the nutrients that matter. PLEZi
FiZZ contains just 8g of sugar per 8.4 oz can—70% less than leading
soft drinks, and PLEZi, the original fruit drink, includes only 5g
of sugar per 6.75 oz serving—75% less than average leading fruit
juices. Both drinks contain 2g of fiber and nutrients like vitamin
C and are available on Amazon. PLEZi is also available at major
retailers nationwide, including Target, Walmart, Sprouts, select
Kroger banners, and more.
For more information about PLEZi Nutrition and its mission,
please visit PLEZi Nutrition's website.
About PLEZi Nutrition
PLEZi Nutrition is a Public
Benefit Company co-founded by former First Lady Michelle Obama with a mission to create higher
standards for how the U.S. makes and markets food and beverages for
kids, leading with nutrition, taste, and truth. The company aims to
give parents a helping hand by offering healthier, great-tasting
products that parents can feel good about giving their kids and
that kids actually want. More than an effort to create better
products, PLEZi Nutrition serves as an educational platform to
engage with families on nutrition topics and what's best for kids'
health. PLEZi Nutrition is part of Juggernaut Capital's portfolio
of companies. For more information, visit www.plezi.com.
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SOURCE PLEZi Nutrition