SOUTHLAKE, Texas, June 17,
2024 /PRNewswire/ -- SBI, the go-to-market (GTM)
growth advisory, announced today that the sales training business
it acquired last year, SRG, a Part of SBI, has launched its new
sales training program titled "Modern Account Management™."
Modern Account Management is a new, engaging training program
that equips sales professionals with the skills, tools, and
strategies they need to grow business in existing accounts. This
advanced sales training program will benefit account managers, key
and strategic account managers, customer success managers, and
other sales professionals responsible for growing revenue within
existing accounts. The program can be delivered on-site, online, or
as a blended training program and includes post-training
reinforcement and application to ensure skill adoption and lasting
behavior change.
Ray Makela, Managing Director of
SBI's Training Business, noted that "Now more than ever, expanding
relationships in existing accounts is critical to achieving
long-term sales success. That's why we're excited to launch this
new program to empower sales teams to deepen relationships within
accounts, identify growth opportunities, secure renewals, and
protect and grow account revenue.
In Modern Account Management, participants learn how to:
- Use account management process to grow, expand, and retain key
accounts.
- Conduct effective account research to prioritize accounts and
identify growth opportunities.
- Pinpoint decision maker's roles, influencers, and
priorities.
- Develop an account strategy and execution plan to grow
revenue.
- Conduct productive customer value review meetings.
- Manage difficult conversations.
To learn more about how Modern Account Management empowers sales
teams to grow revenue within existing accounts, visit https
https://sbigrowth.com/sales-training-programs/account-management-skills
About SRG, a Part of SBI
SRG, a part of SBI, serves as the benchmark in sales training
and growth advisory for companies seeking excellence. Fueled by
SBI's data-driven go-to-market acumen and enriched by SRG's
tried-and-true sales training programs, we help clients grow their
revenue, margin, and enterprise value in ways never before
possible. Visit salesreadinessgroup.com to learn
more.
Contact: Amy Lummus
SVP of Marketing
607.379.4565
amy.lummus@sbigrowth.com
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SOURCE SBI Growth