The Iconic Vodka Brand Launches the
'Co-op Live Summer Series presented by Smirnoff' at the UK's
Largest Arena
LONDON,
July 16,
2024 /PRNewswire/ -- Smirnoff, the world's No1
vodka and leading force in music culture, is officially partnering
with Co-op Live to mark the recent opening of the UK's largest
state-of-the-art arena. The partnership will see the 'Co-op Live
Summer Series presented by Smirnoff' run until 13th
September 2024. During this time as
presenting partner, the vodka brand will surprise and delight
consumers visiting the venue with great-tasting drinks and the
ultimate night out experience. This summer, Co-op Live has curated
a hot lineup of popular bands, singers, and entertainers, including
some of the world's biggest names from the world of music, who will
perform on the UK's biggest stage over the coming
months.
To kick off the Co-op Live Summer Series
presented by Smirnoff celebrations, the brand is offering friends a
chance to win tickets to see their favourite stars perform live,
hosted by celebrities including TV favourites Indiyah Polack and
Callum Jones, as well as social
media and makeup virtuoso Mitchell
Halliday. Alongside their hosts, winners will enjoy access
to the Decibel Club and enjoy the concert from a private suite
hosted by Smirnoff, fully immersing themselves in the ultimate
night-out experience. Competition details, available to individuals
over 18, can be found on Smirnoff's Instagram account,
@smirnoffeurope.
Attendees at Co-op Live, which can host up
to 23,500 people, will have the opportunity to choose from a range
of Smirnoff favourites, including Smirnoff Raspberry Crush,
Smirnoff Mango & Passionfruit Twist and Smirnoff No.21. These
drinks will be available to guests over 18 at bars and grab-and-go
stations throughout the venue, including the Smirnoff Founders Bar.
Guests can also try the newest addition to the range,
Smirnoff Spicy Tamarind, at the outdoor Smirnoff Spicy Tamarind
Bar, where they can enjoy a frozen Smirnoff Spicy Tamarind
Margarita in the sunshine. In addition to great drinks, Smirnoff
has created a must-try experience for gig attendees with a
360-photo booth on Level 3, where guests can use fun props and have
a chance to get their tickets upgraded that evening.
Diageo is the official drinks partner to
Co-op Live, and the Co-op Live Summer Series presented by Smirnoff
reflects the vodka brand's ongoing commitment to make music more
accessible to everyone. Smirnoff recently rolled out its 'WE DO US'
campaign, activated through a series of initiatives that aim to
reignite social connections and lower barriers to
socialising.
Tyler
Monk, Smirnoff Brand Manager, Diageo Great
Britain, said: "Smirnoff is on a mission to make
music more accessible and create unforgettable experiences that
bring people together through live music. We're proud to partner
with Co-op Live and be part of Manchester's vibrant music scene, offering
great-tasting Smirnoff drinks, music, and unique experiences to a
wider audience."
For the schedule of events at Co-0p Live, visit
www.cooplive.com.
About Smirnoff Vodka
Smirnoff is the world's number one vodka
brand and Diageo's most popular spirit brand by volume. Smirnoff is
a brand for everyone and has been enjoyed for more than 150 years.
To learn more about Smirnoff and any upcoming news, visit
www.smirnoff.com.
About Diageo
@DiageoGB
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands across spirits and
beer categories. These brands include Johnnie Walker, Crown Royal, JεB and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan,
Baileys, Don Julio, Tanqueray, and
Guinness.
Diageo is a global company, and our
products are sold in more than 180 countries around the world. The
company is listed on both the London Stock Exchange (DGE) and the
New York Stock Exchange (DEO). For more information about Diageo,
our people, our brands and performance, visit us at
www.diageo.com. Visit Diageo's
global responsible drinking resource,
www.DRINKiQ.com, for information,
initiatives and ways to share best practice.
Please drink responsibly and please do not
forward to anyone under the legal purchase age.
Celebrating life, every day,
everywhere.
About Co-op Live
Co-op Live is a £365m, 23,500 capacity
premier venue located on the Etihad Campus in the heart of
Manchester featuring over 120
nights a year of unique entertainment. Co-op Live emerges as the
newest and largest arena in the UK, a testament to the unrivalled
partnership between Oak View Group (OVG), City Football Group
(CFG), Harry Styles, and
Co-op.
Distinguished as a world-class,
planet-friendly venue deeply rooted in the local community, Co-op
Live is poised to become one of the world's most sustainable and
socially responsible venues delivering on Co-op's vision of a
fairer world within the entertainment industry.
With an impressive array of 32 food and
drink concessions, including bars, premium restaurants, lounges,
and club spaces, Co-op Live sets the standard for live
entertainment in the music industry today. Venue excellence extends
to the innovative 'Smart Bowl' design with cutting edge technology
and state-of-the-art acoustics, crafted to offer an intimate and
immersive sensory experience for all
patrons.
Visit cooplive.com, and follow
on Facebook, Instagram, LinkedIn,
and X.
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